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Creativity grows by blending, breaking, bending

12 November 2017

From The Houston Chronicle:

David Eagleman is a neuroscientist and an adjunct professor at Stanford University, best known for his work on brain plasticity, which has led to television appearances and programs, and, of course, best-selling books.

. . . .

Anthony Brandt is a composer and music professor at Rice University, the recipient of a Koussevitzky Commission from the Library of Congress and a grant from the National Endowment for the Arts. He’s also the founder of Musiqa, Houston’s contemporary music ensemble.

They combine their interests and talents in the book “The Runaway Species,” a fascinating look at creativity across diverse disciplines.

. . . .

Q: You use a framework for creativity in your book, and you discuss the concepts of “bending,” “breaking” and “blending.” Can you discuss these?

Anthony Brandt: “Bending” is taking a source and messing with it in some way, as when a jazz band plays the same song they played every other night, but they do it in some other way. It’s a variation on a theme. “Breaking” is when you take a whole, break it apart and assemble something new out of the fragments. In the book, we use the example of Picasso’s “Guernica,” in which the artist used bits and pieces of animals, soldiers and civilians to illustrate the brutality of war. And “blending” is any time you are marrying two or more ideas. In the book, we have an example of “Ruppy the Puppy,” the world’s first transgenic dog. He has a gene from a sea anemone, and he turns a fluorescent red under ultraviolet light.

. . . .

Q: The book also describes tension in the human brain between being drawn to the familiar and the lure of exploration. Can you elaborate on that?

Brandt: People aren’t the same in the way they balance novelty and familiarity, but everybody has creative software running in their brain, and they are all capable of aligning themselves on that creative spectrum and being participants in it. But the diversity in this tension, between exploration and familiarity, is healthy. We want a range of people, some of whom are pushing the envelopes, others who are holding back. We don’t want to rush headlong into every wild idea, but we also don’t want to stay rooted in one spot, never improving our lot.

Link to the rest at The Houston Chronicle