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Soft July for Trade Sales

22 November 2017

From Publishers Weekly:

Sales of adult books dropped 9.8% in July, compared to the same period in 2016, while sales in the children’s/young adult segment fell 36.8%. The statistics are derived from figures released by the Association of American Publishers as part of its StatShot program.

The plunge in children’s/ya sales was due to the release last July of Harry Potter and the Cursed Child, which was a huge hit in 2016. The publication of Potter had the greatest impact on the children’s/ya hardcover format, where sales fell 61.1% in July compared to a year ago. E-book sales were down 16.0%.

. . . .

In the adult books segment, mass market paperback and physical audio saw declines of 26.3% and 41.7%, respectively.

Link to the rest at Publishers Weekly

Big Publishing, Bookstores

4 Comments to “Soft July for Trade Sales”

  1. *checks calendar* JULY???
    Oh right. Trade pub.

  2. And pricing has nothing to do with it of course.

    Actually, by my Amazon dashboard under ‘historical’, July was my best month so far (I had uploaded my second book on the 21st. 😉 )

  3. Btw, July 2016 was a NOT particularly good month for the front list, even with Potter bait. That was the time when they floated the election as the root of their problems and swore 2017 would bring recovery.

  4. Wait, JK Rowling is still responsible in children’s/ya for annual success/failure cycles in bookstores?

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