At a time when many sectors are ripe for disruption, the publishing industry has been doubly affected. Not only is publishing itself being disrupted by new technology, media and changing consumption habits, but the advertising industry, on which it has relied for so long for a business model, is also under disruption. Failure to act quickly and foresee these changes has left publishing searching for a viable alternative model.
It’s a race to the bottom where eyeballs and clicks are the prizes. Fake news, bot-generated articles, echo chambers and walled gardens make up this new media landscape. How did we get here and how can we expect things to evolve next?
. . . .
While the printing press has benefited from improvements and technological advances over the years, from mechanization to digital presses, the most drastic innovation in publishing came with the advent of the World Wide Web. Where Gutenberg had made the replication of content possible, the Web democratized the distribution, lowering the barrier to the access of information further than ever before.
. . . .
[W]e are now at a point where the Web is instant, pervasive and has more content than anyone could ever consume in a number of lifetimes. Yet the publishing industry is still wrestling with some fundamental questions: How do we profit from published content? How do we uphold quality and integrity amid a tidal wave of user (and bot) generated content? How do we ensure that readers can still have shared experiences rather than retreat into tailored, targeted, personalized bubbles?
. . . .
Content is becoming more and more disposable and nowhere is this more visible than in the advertising-driven sites vying for the eyeballs and clicks of the low attention span reader. The 24-hour news cycle has made us hungry for stories throughout the day, we demand an endless stream of news. With this constant barrage of content, inevitably quality and due diligence fact checking often suffer in the rush to output more and more stories. The fight for clicks is a race to the bottom in terms of quality and this can be seen in successful sites like Buzzfeed and the Mail Online — now the most popular news website in the world.
Link to the rest at Method