From Publishing Perspectives:
There was a time when few people at India’s large publishing houses were interested in Hindi pulp fiction—that is, until publisher Minakshi Thakur turned pulp author Surender Pathak into India’s bestselling crime fiction author.
Earlier this year, at the StoryDrive Asia conference in Singapore, Thakur told the audience of how she saw potential in the Hindi pulp market while she was the managing editor of HarperCollins India’s literary division and brought national attention to one of the genre’s leading authors.
There are 22 major languages listed in the constitution of India, Thakur told her audience in Singapore. “They are written in 13 different scripts, with more than 720 dialects,” she said. “The official Indian languages are Hindi and English, which is also widely spoken.”
Thakur knows what she’s talking about. She’s the publisher of the languages division of the Amazon-owned Westland Publications, the largest Indian publisher in the English trade industry.
. . . .
Despite the fact that Hindi pulp fiction was “incredibly popular and sold in hundreds and thousands of stores—mostly out of bus and railway stations—they were considered ‘non-books’ by mainstream publishers,” Thakur said, “not to be reviewed, not to be read by people who read high-brow literature.”
That, she decided, could be changed, and profitably.
. . . .
Now 77 years old, Surender Pathak is the bestselling crime fiction writer in India. He has averaged four to five novels per year, for 55 years. Within six months of its release, each Pathak book will sell more than 25,000 copies.
. . . .
“We told him we’d make him the Agatha Christie of India,” Thakur said.
Link to the rest at Publishing Perspectives
PG notes that Amazon’s US site offers several titles (in English and Hindi) by Surender Mohan Pathak
Surender Pathak has written almost 500 books, making James Patterson (who has written 147 books) look like a layabout.