From JSTOR Daily:
New York Times writer Nicholas Kristof was one of the first to start blogging for one of the most well-known media companies in the world. Yet on December 8th, he declared his blog was being shut down, writing, “we’ve decided that the world has moved on from blogs—so this is the last post here.”
The death knell of blogs might seem surprising to anyone who was around during their heyday. Back in 2008, Daniel W. Drezner and Henry Farrell wrote in Public Choice, “Blogs appear to be a staple of political commentary, legal analysis, celebrity gossip, and high school angst.” A Mother Jones writer who “flat out declared, ‘I hate blogs’…also admitted, ‘I gorge myself on these hundreds of pieces of commentary like so much candy.’”
Blogs exploded in popularity fast. According to Drezner and Farrell, in 1999, there were an estimated 50 blogs dotted around the internet. By 2007, a blog tracker theorized there were around seventy million. Yet, a popular question today is whether blogs still have any relevance. A quick Google search will yield suggested results, “are blogs still relevant 2016,” “are blogs still relevant 2017,” and “is blogging dead.”
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Today, writers lament the irrelevance of blogs not just because there’s too many of them; but because not enough people are engaging with even the more popular ones. Blogs are still important to those invested in their specific subjects, but not to a more general audience, who are more likely to turn to Twitter or Facebook for a quick news fix or take on current events.
Explains author Gina Bianchini as she advises not starting a blog, “2017 is a very different world than 2007. Today is noisier and people’s attention spans shorter than any other time in history…and things are only getting worse. Facebook counts a ‘view’ as 1.7 seconds and we have 84,600 of those in a day. Your new blog isn’t equipped to compete in this new attention-deficit-disorder Thunderdome.”
Link to the rest at JSTOR Daily