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Amazon buying video doorbell company Ring

27 February 2018

From Axios:

Amazon has agreed to buy video doorbell startup Ring, Axios has learned.

No word yet on price, although a source calls this Amazon’s second-largest acquisition of all time (behind Whole Foods). That would seemingly mean it’s above $1.2 billion (the amount Amazon paid for Zappos), which is in line with earlier reports that Ring was fundraising at around a $1 billion valuation.

Why it matters: Not only is this another connected home play for Amazon, but it also could further its plans to enable delivery people to leave packages inside of buildings.

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Sources also tell Axios that Amazon had earlier made a play for smart-lock company August (which instead was bought by Assa Abloy), while Walmart had discussed buying Ring.

  • Late last year, Amazon also purchased home security and video doorbell Blink, although that’s a much smaller business.

Link to the rest at Axios


5 Comments to “Amazon buying video doorbell company Ring”

  1. When you can buy an IP webcam for less that $50 that talks to your phone, I’m having a hard time understanding why a “video doorbell” company is worth that much money.

    Perhaps Amazon needs a loss for tax purposes.

  2. Is this a company that got shot down on Shark Tank?


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