From The Millions:
When I was in my 20s, I used to spend hours at the Strand Bookstore in New York, obsessively gazing at book jacket photos of authors. I was trying to discern something — A key to genius? Or the mere fact that this lucky person, in this photo, had managed to get a book out into the world?
The variations were endless: Here was a classic black-and-white, chin resting on fist. Here was a playful one, slightly off-center. Sexy duck face for a middle-grade children’s book…okay. Or, how about this one, gorgeous photo, but one that looked completely different — like witness protection plan different — from the author I saw as I sat in the audience at a crowded Barnes & Noble. Or this one: instead of confined to the inner flap, her face on the entire back of the book, where the blurbs would normally be. Was this good? Did this mean the press thought she was such a great writer they wanted everyone to know her? Or, was it like using a pretty face to sell toothpaste?
Fast forward a few years on, and I’m finally published. My husband is in grad school, but before that, he’d worked at the venerated publisher Farrar, Straus and Giroux. Knowing my obsession, he would often point out the different FSG authors’ pictures, noting how the press often signaled the importance of a book by commissioning one of the well-known author photographers, most famously, Marion Ettlinger, whose black-and-whites portraits are instantly recognizable by the unsmiling, dramatic poses of her subjects, the marmoreal lighting. These could run thousands of dollars for a single image.
. . . .
But after being out of the publishing game for more than a decade, it’s author photo time! But I have come to wonder if, perhaps, for women, author photos are too often a lose-lose situation.
Women are judged — very often wrongly — because of their looks.
. . . .
It’s as if we already give any American (white) man the benefit of the doubt in terms of fitting into any narrative, especially one of heroism or competence, but a woman who breaks through always has to be stopped, something must be wrong.
Women authors, genius aside, must make sure they are not too old, or too young. Not too serious, but also serious enough. They have to be attractive, but not too attractive; for some reason in men it’s dreamy but in women it’s suspicious.
Link to the rest at The Millions
PG says if you’re nervous about an author photo, don’t have one. Or, to stand out from the crowd, demand a photo that obscures your face. Here are a few examples:
Or doesn’t show your face at all:
Of course, just like authors regularly use pen names, you could also have a pen photo. Here are some pen photos PG might use.