From Elevation Lab:
When someone goes to the lengths of making counterfeits of your products, it’s at least a sign you’re doing something right. And it deserves a minute of flattery.
But when Chinese counterfeiters tool up and make copies of your product, send that inventory to Amazon, then overtake the real product’s buy box by auto-lowering the price – it’s a real problem. Customers are unknowingly buying crap versions of the product, while both Amazon and the scammers are profiting, and the reputation you’ve built goes down the toilet.
And if you’ve paid Amazon a boat load of money to advertise the product you’ve designed, built, invested in, and shipped – it’s further insult to injury. And when new counterfeit sellers keep popping up every week so you have to play whack-a-mole with Amazon, who take days to remove the sellers, it’s the beginning of the end for your small business.
This is exactly what has happened to us. Our popular product The Anchor, the first under desk headphone mount, with 1500+ reviews, has been getting flooded with counterfeits. The current counterfeit seller, suiningdonghanjiaju Co Ltd (sounds legit), has been on there for the past 5 days and taken all the sales.
. . . .
They literally reverse engineered it, made steel compression molds, made the logo wrong, used fake 3M adhesive that’s very thin and was diecut smaller than the top (measure once, cut twice), they use a lower durometer silicone so it flexes more, its has huge mold parting lines, and the packaging is literally photocopied then reprinted (you can tell by the lack of image contrast). And they had to apply a big sticker to cover our SKU with theirs. But to the untrained eye, it would pass. Can’t wait for the negative reviews to come…
Link to the rest at Elevation Lab and thanks to Paul for the tip.
PG agrees that, as a part of maintaining Amazon’s position as the best place to sell a large number of things, the company should police counterfeits. If you check the OP, you’ll see the Chinese company used the same product name, copy, photos, etc., as Elevation Lab used. If the Chinese product is inferior, Elevation Lab could be damaged by bad reviews, etc., in addition to having sales diverted to its competitor.
Such activities appear to run afoul of a variety of Federal and state laws prohibiting false advertising.
On the other hand, Elevation Lab is selling a very simple product, even if it has the design and engineering virtues described in the OP.
Unless Elevation Lab has some sort of patent/design patent protection for the product in question, competitors that avoid using the company’s product name, exactly copying its product description, etc., could likely sell a similar product without violating any law PG can think of this morning.
While PG is from the “put the headphone in a drawer or leave it on the desk” school of headphone management, he did discover that headphone mounts are an extremely competitive product category on Amazon.