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Barnes & Noble’s Book Club Just Launched Nationwide

5 March 2018

From Bustle:

On Monday, Barnes & Noble announced the formation of a seasonal, in-store book club, and Meg Wolitzer’s The Female Persuasion is the first-ever Barnes & Noble Book Club pick. Discussions will be held at each of the 600+ stores nationwide, beginning on the night of May 2. Better yet: admission to the event is free, and you’ll even get a free coffee, hot or iced, and a free cookie from the café, just for attending.

Barnes & Noble didn’t have a great holiday season in 2017, and the effects of poor sales figures have shown in the first few months of this year. In February, the retailer laid off lead workers without warning, saying that the move “adjust[s] staffing so that it meets the needs of our existing business and our customers.” Layoffs aren’t the only change Barnes & Noble has made to stay afloat over the last few years, as competitors Waldenbooks, Borders, and Books-a-Million have shuttered and downsized. With Amazon opening its own physical bookstores, Barnes & Noble launched several concept stores featuring bars and restaurants in 2017.

The Barnes & Noble Book Club is the latest of the retailer’s efforts to stay in business in the age of Amazon.

Link to the rest at Bustle and thanks to Dave for the tip.


7 Comments to “Barnes & Noble’s Book Club Just Launched Nationwide”

  1. “… seasonal, in-store …”

    Just two more reasons it won’t matter/help them a bit …

  2. It would have been more helpful 4 years ago, but you never know. At least it is book related.

  3. At its heart, The Female Persuasion is about the flame we all believe is flickering inside of us, waiting to be seen and fanned by the right person at the right time. It’s a story about the people who guide and the people who follow (and how those roles evolve over time), and the desire within all of us to be pulled into the light.

    Maybe they should have picked a book that people would be interested in reading rather than one with an agenda. Personally, I fan my own flame.

    • “No novel could feel more prescient in the #MeToo movement than Meg Wolitzer’s The Female Persuasion… Wolitzer’s ultra-readable latest illuminates the oceanic complexity of growing up female and ambitious–and reveals the author’s substantial insight into the tangles of gender and power.”

      “Symphonic… The perfect feminist blockbuster for our times.” -Kirkus Reviews, starred review

      It’s not hard to discern who B&N considers the target audience for their book club. It’s almost comically stereotypical of them.

  4. Too little, too late.

  5. Do I detect more than a whiff of desperation here? Too little, too late. And such tactics will not help B&N compete effectively with Zon.

  6. Re-arranging deck chairs?

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