6 Top Ways for Indie Authors to Make Self-published Books More Discoverable and More Competitive on Amazon

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From The Alliance of Independent Authors:

Amazon Kindle SEO is the process of using keywords to have your book rank higher in Amazon search results than other books. If you’ve put blood, sweat and tears into writing a book, you want readers to find and buy it! Luckily for you, there are a number of ways to (ethically) manipulate Amazon Kindle’s search engine results in order to get your shining star of a book to crawl up to the top of its search results.

. . . .

There are a multitude of keyword search tools at your disposal in today’s digital age, but you’ll only need two to get the job done in this case:

Google Keyword Planner & Amazon.com

  • Step 1: Come up with 15-20 keywords that best describe your book and/or its main topic.
  • Step 2: Input these words or phrases into Google’s Keyword Planner.
  • Step 3: Gather the top 5 -10 keywords that receive the most traction based on your search and add them to a new list.
  • Step 4: Make a new, separate list that features this new list of keywords.
  • Step 5: Type your new keywords into Amazon.com’s search bar and take note of other auto-populated keywords that come up and are relevant to your book. For example, if you type in “decorating”, what comes up right after that? Amazon.com will likely show you “Decorating tips” or “Decorating ideas”.
  • Step 6: Write down these auto populated keywords in a third list.
  • Step 7: Combine the auto-populated keywords with the proven best-performing keywords you found in Google’s Keywords Planner.

Link to the rest at The Alliance of Independent Authors and thanks to Rob for the tip.

1 thought on “6 Top Ways for Indie Authors to Make Self-published Books More Discoverable and More Competitive on Amazon”

  1. Make sure you do this in the nice where the website doesn’t have cookies. Otherwise you will just pull your past searches.

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