From DNA Info:
We’ve got bad news for anyone who assumed the wildly popular “Stranger Things” pop-up bar would get an extended run.
Netflix won’t let the Logan Square venue at 2367 N. Milwaukee Ave. stay open past the six-week mark.
The streaming/production company’s legal team sent an adorably nerdy — yet firm — letter to the folks behind the pop-up on Aug. 23, insisting the bar close by the originally scheduled end date, Oct. 1.
“Look, I don’t want you to think I’m a total wastoid, and I love how much you guys love the show. (Just wait until you see Season 2!) But unless I’m living in the Upside Down, I don’t think we did a deal with you for this pop-up,” the letter reads.
“You’re obviously creative types, so I’m sure you can appreciate that it’s important to us to have a say in how our fans encounter the worlds we build.”
The letter goes on, saying, “We’re not going to go full Dr. Brenner on you, but we ask that you please (1) not extend the pop-up beyond its 6 week run ending in September, and (2) reach out to us for permission if you plan to do something like this again.”
. . . .
“If Netflix were OK with us running The Upside Down project through the season two premiere & the Halloween weekend we would most definitely have continued this incredible party a little bit longer!” manager Jared Saul wrote in an email. (The season two premiere is scheduled for Oct. 27.)
Link to the rest at DNA Info and thanks to Pete for the tip.
.
That is a remarkably reasonable and polite C&D letter.
Wow. Now I know of TWO lawyers with a sense of humor…
This rocks. I had a friend who wrote lovely FOAD letters to her boyfriends when she was fighting with them. One of them framed her letter because he admired her writing so much. I would frame this letter 🙂 And also, yes, ask for permission in the future 🙂
I love that so much!
And I notice the letter said to write and ask for permission. I think they ought to make their case, ask for the okay, and not give up. 🙂
That cease and desist letter is perhaps the most brilliant guerilla marketing technique that I’ve seen!