From Seeking Alpha:
Amazon keeps steadily taking apparel sales away from department and clothing stores.
. . . .
Nowak estimates that Amazon’s market share in apparel rose to 1.5% last year from 1.4% in 2016 to place it second behind only Walmart.
Link to the rest at Seeking Alpha
Per PG’s observations, Amazon’s own branded apparel lines started with Amazon Essentials, which seemed to be made up of clothing that twenty-something Amazon employees (at least of the male persuasion; PG is no expert on female fashion) might wear to work.
Then, Amazon expanded its own offerings with Amazon Fashions, which identified four men’s styles – 1. Cool, 2. Classic, 3. Athleisure and 4. Casual. (PG didn’t see any style called Old) Amazon Fashions included both Amazon-branded clothing called Goodthreads plus selections from third-party clothing manufacturers.
Here’s an example from the Cool collection:
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Here’s an offering from Athleisure:
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Suffice to say, it appears Amazon Fashion has left PG in the dust. And in the process has overlooked the ModernMatures, NotDeadYet and GeezerandProud market segments.
Men look hot in pink. At any age. 😉
Well, Amazon won again. I clicked on the link in the OP, and they had a section headed, “Recommended For You.” There was a $15 pair of shorts. Click.
i’d be the laughing stock of the ranches if I wore that wrinkly jacket; cowpokes are practical, they’d say “forget to iron your clothes?” {yes for dress jeans, the crease is ironed in or else you aint a gent.’ And those red baby booties, nah, never ever live it down. Those “pumas’ that have nothing even remotely resembling a puma. Which actually their skins are often too thin to wear well as boot last.
Need rancher, horse people, farmer enduring clothes. No one but a tin horn would think that jacket would keep them warm on the trail or snowshoeing.
THems city people duds
Sounds like amz has made a market that leaves a lot of people out by style, profession, perhaps age too PG. lol
Or maybe they’ve identified a market that isn’t terribly demanding?
Entering a new business it’s good strategy to start with the low-hanging fruit before figuring out the hard to reach sector.
That has been Amazon’s MO from day one: go after the easy to move stuff first. Amazon Basics started selling simple things, cables and cases for gadgets. They’ve since moved up market.
As for clothing, they do carry less fashionable and more practical stuff:
https://www.amazon.com/s/ref=nb_sb_ss_i_1_14?url=search-alias%3Daps&field-keywords=mens+work+clothes+construction&sprefix=work+clothes+c%2Caps%2C111&crid=PZ090GQ67J6B
Quality and durablity? TBD.
very wise Felix. You know your stuff. Thanks. Low lying fruit, you are right. I wish many over-mba’ed people could go to the FJT School of Business.
Wait wait, clothing can be fashionable and practical. ‘member, we uns started sombreros and face bandanas, carved dress boots, fur and leather chaps, gauntlet gloves, ancestral fringe clan, and more. THEN, the diors and other fashion mavens copied US. lol
PG: whilst your wife writes bestsellers, I think you need to delve into fashion styling/branding for we Baby Boomers. You’d be on a roll!
I’ve been unimpressed by Amazon’s fashions for women. Not very appealing, yet priced like they think it is.
We should do a Kickstarter to get PG into that rad jacket, bumblebee shirt and sweet red kicks. 🙂
I hold the trademark on “Old Fart”.
That Cool jacket looks like something from 1982.
Ugh.
They should also consider the « LifeSupport » market segment. I know ashen gray is a popular color.
You could be working at Amazon Fashions, Ryan.