From author Andrew Updegrove:
Two and a half weeks ago, I posted a report on the initial results of a free copy promotion I ran, using four of the more effective book newsletter services. That campaign was successful in the near term, resulting in 4,360 copies of my second book being downloaded. In the conclusions, I noted:
I’ll need to collect further data before I can report back on whether a trial of this scale, duration and impact had the desired effect. The real test will be whether a week from now my base line of sales and page reads steps up from the base line before the sale.
And the answer is?… [drum roll]…No on sales, yes on reads.
. . . .
For a free promotion, an author may want to achieve one, or more likely all, of the following:
- achieve more visibility and buzz for the promoted book
- get a large number of people to read the book
- get more reviews for the book, especially at Amazon
- boost the sales momentum for the book
- sell additional books, often in the same series, to the readers that download a free copy
The types of data you would use to measure success is rather obvious, although an author’s real-time access to the information they need may be limited, depending on their platform:
- Daily sales, and the sales trend, of the promoted book following the sale
- Daily sales of other books by the author, especially if they have been promoted in the back matter of the promoted book
- Kindle page reads, if the book is enrolled in the Kindle Library and/or Amazon Prime programs
If your books are enrolled only in Amazon Select, then your monitoring will be quite simple. The best measure will be your Kindle Author Dashboard report, which provides charts and figures for the number of copies you’ve sold and the number of pages that have been read as they are read. Strangely, the Kindle dashboard also updates much more quickly and more often than your books’ Amazon ranks are calculated and posted (the lag seems to be at least six hours). That said, it still takes some hours between the time that a copy of your book is sold or a page is read before the results show up in your dashboard
If your books are in other distribution channels as well, then you will only be able to assemble your comprehensive results as they become available, either site by site, if you have uploaded them yourself (e.g., at Apple iTunes, Google Play, Barnes & Noble, Kobo and so on) or in a single dashboard, if you’ve used a distributor, like SmashWords or Draft2Digital. The speed at which sales figures make their way to these distributors will vary, as will their own times and frequency of updating your account.
. . . .
Either way, one take away from this chart is that running a sale (or a discount) on Wednesday – Friday, rather than during the weekend itself, is a good idea. That way your book will be top of the mind when the opportunity to settle in with a good read arises. Another reason to do so is that I was informed by one of the best services that downloads are lower on Saturdays and Sundays, presumably because people are otherwise occupied, and less likely to be on-line then.
Link to the rest at Andrew Updegrove
Here’s a link to Andrew Updegrove’s books. If you like an author’s post, you can show your appreciation by checking out their books.