As it has done the past several years the day after Christmas, Amazon on Wednesday put out a list of its accomplishments from this year’s holiday season. Among the data points and assorted claims, the company says it’s become more ingrained in our holiday celebrations: Customers around the globe ordered more items from the retail giant this holiday shopping season than ever before.
In particular, Amazon touts key statistics for its Prime subscription service. Amazon says it shipped more than a billion items during the holiday season in the US via Prime, an uptick from the last time it broke out Prime shipments in 2016 when it cited more than a billion Prime shipments globally (it gave no global number this year). Amazon also says tens of millions signed up for either a Prime subscription or a Prime trial this holiday, versus 4 million new or trial Prime subscriptions during “one week” in 2017.
Amazon also brags about sales figures for Amazon Devices, including Amazon Echo, Fire, and Kindle products, for the 2018 holiday period. The company says it sold “millions more” Amazon Devices this year than it has in years past.
Link to the rest at C/Net