Amazon Celebrates Biggest Holiday

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From the Amazon Press Room:

 Amazon celebrated its biggest holiday season with customers all around the world shopping at record levels. Prime membership continued to grow this holiday – in fact, in one week alone, more than four million people started Prime free trials or began paid memberships, to benefit from free two-day, one-day or same-day shipping, in addition to ultra-fast one and two hour delivery with Prime Now.

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More than one billion items were ordered from small businesses and entrepreneurs worldwide this season – and over just five days, from Thanksgiving through Cyber Monday, nearly 140 million items were ordered from small businesses and entrepreneurs.

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Echo Dot and Fire TV Stick with Alexa Voice Remote were not only the top-selling Amazon devices this holiday season, but they were also the best-selling products from any manufacturer in any category across all of Amazon.

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  • It was a record holiday shopping season for Amazon Devices, with millions more devices purchased worldwide this year than last year’s holiday season.
  • This holiday season was better than ever for the family of Echo products. The Echo Dot was the #1 selling Amazon Device this holiday season, and the best-selling product from any manufacturer in any category across all of Amazon, with millions sold.
  • Customers purchased more than twice as many Amazon Fire TV Sticks compared to last year’s holiday season. Fire TV continues to be the #1 streaming media player family in the U.S., U.K., Germany, and Japan, across all retailers.
  • It was the best holiday season ever for Fire Kids Edition Tablets with 2.4x as many devices purchased from Amazon.com compared to the same time period last year.
  • Echo devices have been an extremely popular gift this year, with Echo Spot, Echo Dot and Echo Buttons selling out this holiday season; customers can still pre-order to reserve their place in line and orders will be filled on a first come, first served basis.
  • This year, Kindle celebrated its 10th holiday season.
  • This holiday, millions of Prime members voice shopped with Alexa for gifts, Amazon devices and everyday household essentials. The most popular items purchased by voice were the Echo Dot, Fire TV Stick with Alexa Voice Remote and TP-Link Smart Plug Mini.
  • Alexa helped mix tens of thousands of cocktails this holiday season with Martini and Manhattan being the most requested drinks.
  • The recipe for chocolate chip cookies was the most requested recipe this holiday season.
  • The most requested song from Alexa customers this holiday season was “Jingle Bells.”
  • Customers asked Alexa for cooking related advice more than 9x as much this year compared to last holiday season.

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  • Across North America and the Europe, associates at 10 fulfillment centers picked, packed, and shipped more than one million customer packages in a single day.
  • Amazon’s peak day of customer fulfillment in 2017 was December 19, 2017.
  • In 2017, we increased the size of our fulfillment and shipping network by more than 30% in square footage worldwide.
  • In the U.S., more than 6,000 trailers and 32 Amazon Air planes helped get holiday orders to customers this season.
  • Between Thanksgiving and Christmas, Amazon Air carried enough packages to equal over a billion Echo Dots.

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  • Amazon’s Treasure Truck fleet and festively wrapped Amazon semi-trucks made special deliveries as part of Amazon’s “Delivering Smiles” holiday tour. Together, the trucks stopped in over 30 communities where Amazon employees live and work, donating thousands of items including STEM toys, books, devices, and household essentials to women, children, and families in immediate need. At the end of the tour, Amazon donated $1 for every mile the trucks traveled to the National Alliance to End Homelessness.

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  •  Listeners wanted to slow down and unwind this season, asking Alexa to play “relaxing” music more than any other mood through Amazon Music.
  • Listeners in New York, Seattle, Chicago, Houston and San Diego streamed more holiday songs on Amazon Music via Alexa, than any other cities in the U.S.
  • Christmas by Michael Bublé was once again the most played album on Amazon Music during the holiday season.
  • “All I want for Christmas is You” by Mariah Carey held the top spot for the most streamed holiday song on Amazon Music for the second year in a row.

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  • The most-read Kindle book in Amazon First Reads in 2017 was, Beneath A Scarlet Sky by Mark Sullivan.
  • The best-selling and most-listened-to audiobook of 2017 was The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Manson, narrated by Roger Wayne.
  • The most-listened-to fiction audiobook of 2017 was Harry Potter and the Sorcerer’s Stone by J.K. Rowling, narrated by Jim Dale.
  • The most-commented-on audiobook of 2017 was Born a Crime by Trevor Noah, narrated by the author.
  • According to Amazon Charts, the most read and most gifted Kindle book in the U.S. this holiday season was Origin: A Novel by Dan Brown.
  • According to Amazon Charts, the top book Kindle readers in the U.S. found ‘Unputdownable’ this holiday season was Year One: Chronicles of the One, Book 1 by Nora Roberts, reading it cover-to-cover faster than other books.
  • According to Amazon Charts, the Most Wished For books of 2017 in the U.S. were: The Subtle Art of Not Giving a F*ck by Mark Manson, Hillbilly Elegy by J.D. Vance, The Handmaid’s Tale by Margaret Atwood, Astrophysics for People in a Hurry by Neil Degrasse Tyson, and Sapiens by Yuval Noah Harari.
  • Margaret Atwood’s The Handmaid’s Tale was the most borrowed book from Prime Reading, worldwide, in 2017.
  • Instant Pot Electric Pressure Cooker Cookbook by Laurel Randolph, independently published through Kindle Direct Publishing, has been topping Amazon Charts throughout the holiday season – reaching #1 on the most sold non-fiction list the week of Cyber Monday.

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  • Across Amazon Books’ 13 bookstores, the top selling nonfiction book was Obama: An Intimate Portrait by Pete Souza; the top selling fiction book was Origin by Dan Brown; the top selling kids book was Diary of a Wimpy Kid #12, The Getaway by Jeff Kinney; and, the top selling poetry book was the sun and her flowers by Rumi Kaur.
  • Across Amazon Books’ 13 bookstores, one out of seven customers who purchased a book also donated a children’s book to local charities supporting children in need. The top selling book given to local charities was the classic, Are You My Mother by P.D. Eastman; it was also the top selling book across all 13 stores.
  • The Echo Dot was the top-selling device across Amazon Books’ 13 stores; the Kindle Paperwhite was the best-selling Kindle; the TP-Link Smart Plug was the best-selling accessory; and WowWee Fingerlings were the top selling toy.
  • The best-selling kitchen item in the U.S. and worldwide was the Instant Pot DUO80.
  • The best-selling toy and game item in the U.S. was the Nerf N-Strike Elite Strongarm Blaster, while the best-selling toy and game item worldwide was What Do You Meme? Adult Party Game.
  • The best-selling smart home product in the U.S. and worldwide was the TP-Link Smart Plug.

Link to the rest at Amazon Press Room

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14 thoughts on “Amazon Celebrates Biggest Holiday”

  2. I purchased two Dots for gifts — one of which can’t be delivered till January because they sold out. Also bought one of the Instant Pots for my daughter who’s now the owner of two because “one just isn’t enough” (she says).

    • My son got me turned on to Instant Pot, Patricia. I love it and use it every couple of weeks, if not more often.

      Something about Instant Pot seems to generate a level of fanaticism in its owners.

      • Judging from my daughter’s reaction to it, yep, fanatic. I don’t cook and have zero interest in doing so, which makes me kinda glaze over as she recounts all the recent meals her Instant Pots have helped her create.

  4. In lieu of knowing what the TP part of “TP-Link [product]” stands for, my mind is providing me with the substitution of “Toilet Paper-Link [product].”

    Mildly amusing distractions aside, it looks like Amazon had a great holiday season this year.

    • It is a technical designation. They are plug-in network connectors. If you plug one into a power socket and then another to a power socket on the same circuit, you can then plug an ethernet cable into both.

  5. > Margaret Atwood’s The Handmaid’s Tale was the most
    > borrowed book from Prime Reading, worldwide, in 2017.

    Sounds like it might have made more than one college reading list.

    • Did you catch the hints to FedEx and DHL in that ‘Give a little love’ ad? The cargo jet and deliver van have AMAZON painted on them.

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