As expected, Twitter’s elimination of “locked” users accounts from public follower counts has resulted in a decline for many users — including millions lost for the biggest celebs on the platform, like Katy Perry, Justin Bieber, Barack Obama, Taylor Swift and Lady Gaga.
One of the biggest losers seems to have been Twitter’s own primary account (@Twitter), which shed 7.5 million fake accounts to drop 12% Thursday, from 62.85 million earlier in the morning to 55.35 million as of 2:45 p.m. ET. By Friday morning, that was down to 55.1 million.
By comparison, the decline of other large accounts has been smaller. The 100 most-followed Twitter accounts saw an average drop in followers of 2% on Thursday, according to social-analytics firm Keyhole, with a median decline of 734,000 followers.
Singer Katy Perry, who has the most-followed account on Twitter, lost 2.8 million followers through Friday at 8 a.m. ET, dropping 2.6% to 106.8 million followers. Follower counts for Justin Bieber and Rihanna fell 2.5%, Ellen DeGeneres dropped 2.6%, Taylor Swift fell 2.7%, and Lady Gaga declined 3.2%.
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On Wednesday, Twitter said it was making the change in order to boost the credibility of follower-count numbers and improve transparency. The change in follower counts doesn’t affect the active user totals Twitter tracks and reports on a quarterly basis to investors, according to the company.
The majority of Twitter users will see a reduction of four followers or fewer, but those with larger follower counts will see a bigger drop, the company said. Twitter began culling locked accounts from follower figures Thursday, and as the process continues the numbers will likely decline further. All told, Twitter expects the number of followers to decline around 6% platform-wide by the time it’s completed the purge.
Link to the rest at Variety and thanks to Nate for the tip.