Apple has acquired BookLamp, a “Pandora for books” startup that aimed to provide personalized book recommendations to readers via specialized algorithms, reports TechCrunch. BookLamp first shut down in April.
BookLamp was known for its Book Genome project, a book discovery engine that analyzed the text of books to break them down by various themes and variables to let readers search for books similar to books they liked.
For example, analyzing The Da Vinci Code, the search engine would break it down to elements of 18.6% Religion and Religions Institutions, 9.4% Police & Murder Investigation, 8.2% Art and Art Galleries, and 6.7% Secret Societies and Communities, and then it would be able to recommend a book similar to The Da Vinci Code based on that data.
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BookLamp also provided content analysis services to a number of e-book distributors like Amazon, Apple, and other publishers, screening books for categorization and providing a platform for publishers to screen manuscripts. The acquisition will see Apple ramping up its focus on books, according to one source with knowledge of the acquisition.
Part of the reason that Apple made the move to acquire BookLamp was because of this long list of clients. “At first Apple and BookLamp talked about growing their contract, but then they talked more from a strategic standpoint,” a source says. “What Apple wanted to do was, instead of contract, they wanted to make sure whatever work was done was done just for them.”
And what is that work? The details are not clear yet, but the source says, “in broad strokes, the goal that [founder Aaron] Stanton and three of the folks he was working with from the original BookLamp crew is to beat Amazon at their own game.”
Link to the rest at MacRumors and thanks to Simon for the tip.
Passive Guy has no idea whether BookLamp will go anywhere for Apple or just disappear like some Apple acquisitions do.
However, PG believes if someone wants to compete with Amazon, tech innovation is the best way to do it.