From The Bookseller:
There has been a mixed response from children’s publishers to a campaign encouraging them to drop designating books as either for boys or for girls, with Usborne saying it is dropping such designations, but Michael O’ Mara describing it as “a fact of life” that parents shop according to gender.
. . . .
Tessa Trabue from Let Toys Be Toys said: “Every child is different and has their own individual taste; it makes no sense to push boys and girls towards separate books. We believe that books are for everyone; children should have the freedom to read about or colour in robots, fairies, pirates or flowers, without publishers telling them otherwise.”
. . . .
O’Mara said that websites such as Amazon showed that people were still searching using terms such as “books for girls” or “books for boys”, and that the company’s books designated that way sold more on Amazon than those that were not. But he said “nine out of 10, at least” of the company’s books were not labelled for a specific gender.
O’Mara added: “We have been aware of this issue for a while and we are addressing it in as much as we are making it very, very clear that none of our books are meant to be exclusively for one or the other sex. Despite all the sensitivities people still very often shop for a girl or a boy.”
However Usborne, which publishes titles including Girls’ Activity Book and Boys’ Activity Book, appears to be changing its approach, saying it had “no plans to produce any titles labelled ‘for girls’ or ‘for boys’ in the future”. Anna Howorth, marketing and publicity manager, said: “We take feedback on gender-specific titles very seriously.”
Link to the rest at The Bookseller