From Dave Farland:
A reader wrote last week and asked, “Can you talk about the promises that authors make in a manuscript? I’m not sure that I understand what people mean.” So I hope that this article helps:
As a teen, I once read a fantasy novel that had a picture on the cover that showed a wizard fighting with some lizard men. I read the novel, and liked it pretty well, except for one thing: the mage on the cover was too old, and there weren’t any lizard men. I kept thinking, “It must come at the end!”
But the scene never did take place.
. . . .
As authors, we tend to make promises that are more subtle. I have seen stories come to me in in the Writers of the Future submissions, and on more than one occasion that author has promised, “This is the greatest story ever told.” I’ve even had authors send release forms, asking me to promise not to steal their ideas, etc. Most of us authors don’t take ourselves quite so seriously, but we do make promises. We just tend to be subtle about it.
Very often I’ll get a story in my manuscript pile that starts off being funny. It may be beautifully written. It might have an engaging conflict. But when I reach the end of the story, too often I will find that the humorous piece turned tragic.
The author promised me one thing on page one, but delivered its opposite at the end of the tale.
. . . .
There are certain inherent promises that every author makes. For example:
1) I will respect my characters. This means that at the end of the story, I won’t kill my protagonist or have him fail for no reason. I may have him die a heroic death, but if I do, there will be a purpose behind it, a deeper meaning, a compelling reason to end the tale tragically.
This is important. When a reader becomes engrossed in a tale, the reader adopts the persona of your protagonist. It’s a lot like slipping on a glove. If the protagonist is likeable, and is much like us, or is very interesting, then we might find that it is effortless to adopt the persona, and we will then virtually “live through” the protagonist’s experiences. In fact, in the best tales, we don’t slip into the persona effortlessly, we do it enthusiastically.
So when an author decides to harm a protagonist, the reader feels attacked. As a professional author, I know better than to assault my readers.
Link to the rest at David Farland