From The Book Designer:
I work with new writers online and at events. They ask a myriad of smart questions including this one: how would you publish differently if you did it all over again? As the saying goes, hindsight is 20-20. I’d do dozens of things differently than the blind assault to digital publishing I debuted with.
. . . .
You’ve probably heard most of the common answers that follow I wish I had:
- been more involved with social media
- blogged sooner
- invested in a great cover
- done more market research
- worked with a professional editor or two
- learned more about SEO (search engine optimization)
Here’s another answer you may not have heard as much, but this would have helped me immensely and is still true for many writers today:
- embraced the technologies available for use in ebooks
There’s a common dilemma in this digital author business: most writers are of advanced age, and the technology they need to succeed is easier learned by the younger crowd.
This is a generalization of course, but I see a lot of frustration behind threads of gray hair when discussing issues related to blogging, social media, converting documents and more.
. . . .
Publishing has evolved at a snail’s pace compared to what’s happening today. Most industry insiders were astonished how fast ebooks became mainstream while also changing the paradigm of authorship and how retailers sell books.
. . . .
Your ebook should or can have:
- Active links for navigation in the Table of Contents and/or an NCX file. It’s wise to also have links to locations within the book like a References page.
- Links to your primary social media pages, website and blog so readers can connect with you. If you have a Facebook “Like’ page for the book, a link needs to be in there.
- Pages for About the Author and your Other Books with direct links to them.
- Links for leaving reviews (e.g. the Amazon review page for your Kindle version).
- A sample chapter of another book, especially if part of a series, with a link to buy at the end of the sample.
Link to the rest at The Book Designer