From Publishers Weekly:
In 2016, self-publishing pioneer Lulu.com introduced Glasstree, a new service the company hopes might begin to reshape the academic and scholarly publishing market. Ahead of the London Book Fair, PW caught up with Glasstree’s Daniel Berze to learn more about the company’s plan to crack the academic publishing market wide open.
In announcing Glasstree, you noted that “the existing academic publishing model is broken.” You’re not the first to make such an observation—but explain why you think the market is broken and why Glasstree might be a solution.
The traditional publishing model is broken for a number of reasons. First, because academic authors traditionally have so little control over their own content. When they hand it over to their publisher, they often assign their copyrights and hand over legal ownership. And they have no power to set the market price. Traditional publishing often compels purchasers to obtain content with restrictive policies, at often-extortionate levels.
This is also true for open access content, which usually requires the author to pay unfair processing charges in order to publish. More generally, traditional academic publishers also lack transparency: it is impossible to obtain any insight into the costs associated with the production of a book—or the profit margins earned by the publisher and/or the author. Speed to market is also an issue, as academic content can sometimes take years before being published. Glasstree aims to put power back in the hands of the author.
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What do you think the main selling point for Glasstree is? And where do you expect the service to be next year, and then, say, five years out?
I think that the biggest selling point is the ability to provide authors and universities with the tools that they need to publish, print, and be successful at a price level that would be unfathomable even a few years ago, with a specific orientation to academics and educators—for example, the ability to track bibliometrics with a DOI, discoverability tools, creative commons licensing, and so on. This year, we will introduce a print API to the market.
Link to the rest at Publishers Weekly