From Inside Higher Ed:
Lynn University, to further its tablet-centric curriculum, is establishing its own university press to support textbooks created exclusively for Apple products.
Lynn University Digital Press, which operates out of the institution’s library, in some ways formalizes the authoring process between faculty members, instructional designers, librarians and the general counsel that’s been taking place at the private university in Florida for years. With the university press in place, the effort to create electronic textbooks now has an academic editor, style guides and faculty training programs in place to improve the publishing workflow.
“We’ve felt we really needed infrastructure around our faculty so they could concentrate on the right content and not necessarily on being experts in being an author or editing or rights and permissions,” said Christian G. Boniforti, the university’s chief information officer. He compared Lynn’s decision to create its own university press to the larger push to promote technology in the classroom generally, which he said can sometimes “get in the way of the faculty teaching.” With the electronic textbook initiative, he said, “we found ourselves in that same situation.”
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Unlike many university presses, which are exploring new business models and products to sustain their scholarly publishing efforts, the Lynn Digital Press does not yet have to worry about financial viability. Its immediate goal, which precedes any expansion plans, is to help faculty members create textbooks to cover the university’s core curriculum, known as the Dialogues.
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Faculty members receive both a new laptop (the textbook authoring software, iBooks Author, runs only on Macs) and a $2,000 stipend when they volunteer to create a textbook. The first two faculty members are planning to make their books available for purchase through iTunes, which will result in a 30-20-50 revenue split between Apple, Lynn and the author, Ross said.
Link to the rest at Inside Higher Ed and thanks to Victoria for the tip.