From Space Travel:
Tea enthusiast Emilie Holmes this week hit the streets of London in her antique van serving flavourful loose-leaf tea to drinkers she says have had to settle for low-quality brew — courtesy of around 300 complete strangers.
The 27-year-old Londoner has turned her battered grey 1974 Citroen H van, whose engine growls like a small aircraft mid-take-off, into a mobile tea bar that features black, green, oolong and white teas.
Holmes, who left her job in advertising to launch the business, needed about £10,000 ($16,000, 12,000 euros) to refurbish the delivery truck with flooring, shelving, worktops, sinks and other basic supplies.
But instead of taking a loan from the bank or pitching to an investor, she posted her tea project on the crowdfunding website Kickstarter.
Just 25 days later, Holmes had raised £14,682 from 372 backers, most of whom she didn’t know — and she does not have to pay any of it back.
. . . .
Despite being considered the largest crowdfunding site worldwide, initially only creators with a US bank account could take part.
But British innovators can now try their luck and in the first week they launched 171 projects, raising more than £588,000 from more than 15,000 pledges.
“It oozes creativity. It’s about exciting, passionate people doing things, rather than other sites where it sort of feels like it’s about the money,” Holmes said as she sipped from a cup of Starbucks tea that was not to her liking.
. . . .
Holmes will give 95 backers who pledged between £15 and £25 a bag of tea, an illustrated postcard, a loyalty card and their names listed on her website as founding supporters.
Link to the rest at Space Travel
And from the Kickstarter Blog:
On October 31, 2012, Kickstarter opened to projects from UK-based creators for the first time. How has it gone? Let’s have a look at what transpired in the first month.
Statistics for projects from UK-based creators (October 31, 2012 — November 30, 2012)
Total Pledged: £2,069,164
Total Backers: 45,799
Launched Projects: 407
Successfully Funded Projects: 30
In Kickstarter’s first month in the UK, an amazing £2 million was pledged to UK creators. That works out to £48 in pledges each minute.
Link to the rest at Kickstarter Blog