So there’s a group of people who make a living churning out dozens of lowbrow Kindle books a month. I call them Kindle Gold Rushers. Some of them make hundreds of thousands of dollars selling ebooks on niche categories.
In this week’s story, we hear from one of the top selling Kindle Gold Rushers. He’s 26 years old, sells 6,000 books a month, and nets $150,000+ a year.
On the surface it’s a badass story of success: a young professional quits his job, becomes a self-published author, and earns six figures per year. Except for one thing: he doesn’t actually write the books he publishes. Instead, he has a team of outsourced writers and creatives who pump out dozens of books a year to game Amazon and dominate various book categories.
. . . .
Before my life as a semi-famous, best-selling self-help Kindle author, I was an corporate cog in the wheel with a meaningless graduate degree. I was grinding out 70 hours a week in an office with no sunlight, focused on becoming a senior associate and eventual partner.
By the time I was 24 years old, I was bored and unhappy. Something had to change in my life. After reading an article on Kindle authors and how their income was pretty much passive after the book launched, I thought, “What the hell. Maybe I should give writing a try.”
After checking out the self-help section in the Kindle store, I noticed how godawful the writing was. I couldn’t tell if someone had outsourced their book to a non-native English speaking writer (which is common), or if it was actually someone’s legitimate effort at a book. I was shocked that anyone (a) put this stuff for sale, and (b) the books actually sold.
. . . .
Before writing, I created a three-page outline based on the tables of contents I had seen in other books. My first book was 18,000 words (40 pages). It was on how to be more persuasive, something that I know quite well. It took two weeks to write.
Since it was non-fiction, I didn’t have to fact check or cite anything/anyone, which was one of the reasons it only took two weeks to write. That’s the beauty of writing self-help books (and why it’s easy to game) – there’s never really a wrong answer.
After writing the draft, I had a cover made on Fiverr. A graphic designer in the Philippines created what I wanted for $5. Then I uploaded the book to the Amazon Kindle store.
11 copies sold the first month and 30 copies the second, netting 35 cents from each sale. The sales came organically from the Amazon search. Not much, but I enjoyed the prospect of being a published author, so I kept writing. After all, whose first effort ever hits the mark? I applied everything that I had learned about the process to my following books.
. . . .
I wrote 8 books within a few months, all on similar topics. Two of them were each making $1,000 a month, and I was netting over $4,000 per month from Amazon. I literally did nothing to get a sale after the initial writing and launch.
. . . .
I was spending a ton of time — about two weeks — writing and editing each book. I’d heard that a ton of other Kindle authors hired ghostwriters so they could churn out a dozen books a month. To scale up my process and start making real dollars, I needed one myself.
. . . .
I tried eLance and Craigslist, but Warrior Forum was the winner. I was only making $3000 a month, so I couldn’t afford a premium ghostwriter, which costs around $1000 per book. Plus, the actual writing wasn’t that important.
. . . .
I auditioned 8 writers by sending them an outline for a book. They sent back 2,000 word essays. The person I chose deviates as he pleases to fit his vision of my outlines, which I like. He has great English, can fill space (which is all I need), and most importantly, he lives in the Philippines, which means he’s cheap. For $150 per book, I send him a 2,000 word outline and 7 days later he sends me a 20,000-word book. I spend about a week editing those 20,000 words It’s that easy.
I make (net) around $1,000 each month per book.
. . . .
I have a best-seller on gardening, an activity I’ve literally never done. These books are only about 20 pages and simple to create. I find books that are selling well, check out their tables of contents, look at the negative reviews to see what they missed, and then do a little research on the web. I create a 20 chapter outline, filling each chapter with 4-5 bullet points about main ideas, angles to explore, and specific things to mention. Once I have an outline, I send it off to the ol’ ghostwriter. one week later, I get my manuscript.
. . . .
After publishing a book, Amazon gives you the option of giving it away for free for up to 5 days. This is when I used to send the book to 20 friends to review. I’d write each review for them, so all they had to do is copy and paste.
This worked well, but it was also a pain in the ass, so I recently started paying someone to find reviewers for me.
I found my fake reviewer on Craigslist after I posting an ad looking for a content writer. He ended up being a part of some kind of review circle that I still don’t really understand, but I pay $3 per review that he gets me.