From The Creative Penn:
About two years ago, I was on a panel at a writing conference with another author who had self-published a cookbook. I listened while this author declared that she refused to make a digital version of her book available until “they do something about piracy.”
When it was my turn to speak, I pointed out that bestselling author Cory Doctorow was a few rooms over, on another panel. Doctorow has sold millions of books, despite making all his books available free on his website. Getting one of his books is as simple as going to his website and clicking a download button, and yet tens of thousands of people still pay up to $9.99 for digital copies of his book. Clearly, the availability of free copies is not hurting Doctorow’s sales.
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The publishing industry has attempted to discourage piracy by implementing DRM on ebook files.
DRM, which stands for Digital Rights Management, is an umbrella term for various digital copy protection technologies. DRM is supposed to prevent unauthorized copying and sharing of a file, which sounds like a swell idea, except for two things: First, any form of DRM can be cracked, usually very easily. That’s because there’s a fundamental flaw in any copy protection scheme: publishers can encrypt files all they want, but if buyers are going to read the book, the publisher has to allow them the ability to unencrypt the file.
DRM is a thorny, complicated subject, but the key point here is that there is no magical technological solution to this problem. If you’re waiting for “them” to “do something about piracy,” you’re going to be waiting a long time. If somebody really wants to get your book for free, you really can’t stop them, no matter what kind of protections you put on the file.
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Studies have indicated that piracy actually increases sales, both of ebooks and other media. There is plenty of anecdotal evidence that making content cheap and easy to download increases profits. Take, for example, the case of Monty Python increasing sales by 23,000% by releasing free videos on YouTube, or the case of comedian Louis C.K. releasing a DRM-free recording of his performance for $5.
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As a relatively unknown author, the worst thing that can come from someone sharing your book illegally is that you might reach a few more potential readers, some of whom might actually pay you for a book someday.
Link to the rest at The Creative Penn and thanks to Felix for the tip.