From author M.L. Doyle:
Last fall, I took part in my first book festival as an indie published author. I spent a great deal of time thinking about my table display, thinking about how I would process payments and track sales. I also spent a lot of time thinking about how I would price my books. While I hoped to at least break even, making money wasn’t one of my goals.
. . . .
There were around 75 vendors at the festival, all with piles of books to sell. I figured the best way to ensure sales was to price the books in a way that let people know they were getting a bargain. If you’re going to the trouble of attending a book festival, one might expect to get the book for a cheaper price than what you would find online.
Everyone around me had priced their paperbacks at $15 to $20 each. Hardcovers were $25 to $30. I cringed when I saw those prices. I had hoped to do some book shopping myself but at those prices I could only afford to buy one or two. Since I had four titles to sell, I wanted someone to feel as if they could afford to buy all of them and not feel poor.
I sold my paperbacks for $8 each and my hardcover for $10. The authors sitting to the left and right of me were horrified by my prices. One author told me I was selling myself short, that I wasn’t valuing my work. She shook her head and walked away disgusted.
. . . .
The result was, I sold just about every book I brought with me. Many of the people who made a purchase bought more than one title. I met lots of readers, autographed lots of books and made at least a handful of new fans.
Link to the rest at M.L. Doyle and thanks to Toby for the tip.