Self-Publishing Strategies

UK Publishing Crowd Gathers in London to Discuss Self-Publishing

30 September 2014

From Publishing Perspectives:

Self-publishing — or independent publishing, or author publishing, call it what you will — is a partnership, says Orna Ross, Founder and Director of the Alliance of Independent Authors. “No writer is an island,” she told delegates at the London Book Fair’s latest Tech Tuesday session on ‘the rise and rise of self-publishing,’ chaired by LBF Director Jacks Thomas and held in fashionable Hoxton in east London. “We can’t do it by ourselves. Writers need support — editorial, production, promotion, design…Very few people can do all those things themselves. Writers need to take advice and need to invest, especially in editorial, typically £3,000 to £5,000.”

In essence, this is like a reverse advance, being paid to various freelancers — or a single company operating a platform — the difference being that the author begins earning back straightaway and most likely at a much higher rate than through a traditional house.

. . . .

Representing traditional publishers was David Shelley, Publisher of Little Brown, who had the difficult position of having to defend the status quo, having to point out that large houses have infrastructures and systems in place that may not sound sexy, but can be beneficial to authors.

. . . .

Floating somewhere between both was ghostwriter Andrew Crofts who has written for publishers large and very small. He took things right back to basics with a neat summary of the whole history of storytelling and the book industry. “We went from storytelling around the fire where the audience were the most important people, to a situation where storytellers forgot about audiences, forgot about readers and began to concentrate on pleasing publishers…”

This is where the rot set in, he believes (although he was overstating it, one feels, giving “good panel,” as it were), and eventually created the conditions for self-publishing to emerge, once the tools were there.

What self-publishing has done is to relight the campfire. The glow of the tablet, mobile or laptop screen may have replaced the flames, but the direct engagement with the reader that the storyteller had in the cave has come back in ways that no one would have imagined, thanks to social media.

Link to the rest at Publishing Perspectives and thanks to Larry for the tip.

The Content Flood and Authors Whining

23 September 2014

From from author Bob Mayer on Digital Book World:

Sales are down for most authors. You don’t see blog posts about it or tweets, but it’s a reality. And the reason is simple: there’s more content out there than ever before.

Jon Fine of Amazon calls it a tsunami but at least a tsunami recedes. This is a flood that is going to get deeper and deeper.

Authors United (a misnomer as it represents less than 1% of authors) wraps itself in a cloak of noble intentions. But while some of them certainly do have those, for many it’s an economic quandary. They look at their royalty statements and see less. They also see sales shifting from hardcovers and paperback to digital. Where the contracts they signed award them less than stellar royalties.

The chosen, many of the Authors United, didn’t face much competition at the front table in Barnes and Noble and on the racks at the airport and in other retail outlets for years, and they still don’t. In fact, they face less. It’s mind-numbing to see the same names splayed out in an airport store. Publishers are pouring more coop money than ever before into their big names and not taking chances on lesser names. Tom Clancy has a new hardcover out. Really?  That’s what Authors United is trying to protect?

But in digital, readers are finding new authors. And liking them. Many of them self-published. Bookbub contributes to that. So does the fact that many bestselling indie authors understand the business so much better than the Big 5 and use it to their advantage.

. . . .

So for Authors United to claim they represent freedom of expression and ‘books aren’t a commodity’ is a flat out piece of BS. In fact, Amazon and other digital platforms have indeed democratized publishing. That’s not to say there aren’t storm clouds on the horizon, but it is the reality right now.

I’m sorry some bestselling author’s ten million is now seven million. Actually, I’m not, because many of those authors are extremely clueless about the realities of publishing, being shielded by their agents, who single-mindedly pursue their next advance without considering long-term income via higher royalties.

Link to the rest at Digital Book World

Here’s a link to Bob Mayer’s books

A case of self-publish or be damned?

20 August 2014

From author Michelle Jackson via The Irish Times:

As the paperback edition of my traditionally published novel Six Postcards Home hits the shelves I am monitoring the ebook version which I self-published on Amazon.

I suppose you could say I am one of a new breed, a hybrid author; someone who is traditionally published yet has self-published ebook editions and titles.

The term can be given to authors who publish in a variety of combinations, for example, authors who self-publish first then a traditional publisher prints hard copies after the book has proven successful. Some very talented authors have been picked up this way who received rejection before.

Self-publishing is a liberating process and stands for one-fifth of all ebook sales in the UK. While publishers and Amazon work out their differences in the courts the facts for the self-publishedwriter are simple. Authors earn a 70pc share of sales for self-published ebooks priced over £1.49 and can reach a global audience in the process.

Compare this to the standard percentage of 6pc – 10pc of a traditionally published book bought off the shelf.

. . . .

After the publication of my last novel, I decided to take a break from writing a new novel this year and I wanted to travel to find new inspiration. However, when I received a lot of lovely emails from readers, asking when my next book would be appearing, over coffee one day with fellow authors Niamh Greene and Marisa Mackle, we decided to produce a book of short stories in between our other writing commitments and Irish Girls on Holiday was born.

It seemed to be the perfect way for us to connect with our readers, offering a summer book that would otherwise not have been published. It is also a way for us to introduce each other’s readers to two new authors. We wrote seven stories each and commissioned a cover design. A major benefit of self-publishing was having control of the entire process – setting the publication date, deciding on the cover. And we had a lot of fun in the process.

Link to the rest at The Irish Times

Here’s a link to Michelle Jackson’s books

How Barbara Freethy Became the Bestselling Amazon KDP Author of All-Time

6 August 2014

From The Huffington Post:

Barbara Freethy is a best-selling author with 18 of her books having become New York Times best-sellers including Summer SecretsDon’t Say a Word, and On a Night Like This just to name a few. With over 4.5 million units sold, she is also the bestselling Amazon Kindle Direct Publishing Author of all time.

. . . .

Barbara began her writing career while also working full-time and raising two kids, proving that success comes to those who are willing to work hard despite their circumstances. After receiving a publishing deal with Harlequin/Silhouette, she went on to write for Harper Collins, Penguin and Simon and Schuster and later entered the realm of self-publishing in 2011, releasing backlisted titles on Amazon’s Kindle eBook platform.

. . . .

In 2011, you began self-publishing your backlisted titles. Many of them became instant hits hitting Amazon, Barnes and Noble, The New York Times and USA Today‘s best seller’s lists. What do you attribute this success to?

When I first started self-publishing in 2011, I had no idea the exciting adventure and exhausting journey I was about to begin. I had no expectations. The eBook industry was very, very new. Within six months I was selling thousands of my self-published titles and now three short years later, I’ve had 18 of my books appear on the New York Times Bestsellers list, including one in the #1 spot, and I have sold over 4.5 million units across all retailers. I also just found out that I am currently the Amazon Kindle Direct Publishing Bestselling Author of All Time! So that’s pretty exciting!

To what do I attribute my success? Lots of things. When I started putting out my backlist, I worked really hard to create a Barbara Freethy brand. I made sure that all my covers really fit the tone of my books and were professional in appearance. I tried various covers in the beginning before I settled on a look that fit my particular blend of romance, mystery, and adventure. I knew I had the right look when sales took off. I was also able to release several books within one year, both backlist and new original work, which helped build my momentum.

. . . .

If self-publishing didn’t exist how would this have impacted your career?

I’d probably still be putting out one book a year and worrying about the dwindling shelf space in the print market. I’d also definitely have a lot less money and a lot less opportunity.

Link to the rest at The Huffington Post and thanks to Randall for the tip.

Self Publishing is Real! (Now what?)

28 July 2014

From author Andrew Updegrove:

At some point in the last two years self-publishing became accepted as a real, and even preferable, route over the traditional path. That’s great news, but it’s only the first step. What we need now is for a self-publishing ecosystem to evolve that makes self-publishing a more efficient, enjoyable and effective route for authors of all types.

How best to describe what I mean by that? Well, let’s start by describing what the traditional route looked like during the golden years, and compare it to what the self-publishing experience is like today. Back then, here’s what an author could look forward to in a successful publishing partnership:

1. An advance to tide the author over while the book was written

2. An editor to help her improve her book

3. A proofreader to polish it up

4. A designer to package it appropriately

5. A marketing team to put together and execute an effective marketing plan, including , planning book tours

6. A marketing team to promote the book at trade shows and sign up book stores to take books

7. Reimbursement for book tour expenses

8. A printer

9. A business department to manage the printing, get an ISBN number, do the paperwork to get the product into all the right distribution channels, and then manage the delivery, sales, and returns

10. A book-keeper to plot sales against the advance, and forward royalties on regular, if lengthy, intervals

Now let’s look at the current state of the self publishing world and see how an author would go about handling the same needs. The following services are readily available in the marketplace:

2. An editor to help her improve her book

3. A proofreader to polish it up

4. A designer to package it appropriately

. . . .

So what can’t an author obtain in the open market? That would be the following:

1. An advance to tide her over while the book is written

6. A marketing team to promote the book at trade shows and sign up book stores to take books

7. Reimbursement for book tour expenses

. . . .

Happily, with over a billion English-speaking people in the world, an author can be very successful without ever approaching the book store channel at all. This is a huge and empowering change in the publishing landscape, without which nothing would have really changed.

. . . .

So here’s what I think needs to evolve so that authors – and readers – can enjoy a robust marketplace of quality, creative work:

1. A more ordered marketplace whereby authors can find and purchase the quality services they need.

2. A new breed of service providers that provides real and savvy marketing value, rather than people who just go through a punch list of often outmoded standard items (the most notoriously useless of which is the press release, which isn’t even worth lining a parrot cage with).

Link to the rest at Andrew Updegrove: Tales of Adversego

Here’s a link to  Andrew Updegrove’s books

Why I’ve switched to self-publishing

24 July 2014

From author Diana Kimpton via An Awfully Big Blog Adventure:

It wasn’t an easy decision to make. I knew I already had two publishers eager to see my first novel for older readers. I knew that if I went with one of them, I’d be likely to get a good advance and good sales.

But I also knew that the world of publishing was changing fast. Self publishing was now a viable option – I’d already tried it with two backlist titles so I knew what was involved. And I also knew that There Must Be Horses was the best book I had ever written. Did I want to hand it over to someone else or did I want to stay in control?

In the end, I decided to do it my way, and I published There Must Be Horses myself in October 2012. The ebook came first, closely followed by a print-on-demand print version and a few months later by a short print run organised and distributed by Troubador because I’d discovered that I hated handling orders.

Almost two years on, I’m convinced I made the right decision. I probably would have sold more copies initially with a traditional publishing deal, but I make more per book so I don’t mind. Despite being self-published, the book has been reviewed in PONY magazine and The School Librarian, and it’s still selling steadily, often featuring in the best selling list for its genre. (It’s topped it once or twice.)

. . . .

Would I do it again? Now’s a good time to ask that as I’ve just had the latest in my Pony-Mad Princess series, published traditionally. On the plus side for the traditional route, the advance for Princess Ellie’s Perfect Plan was very welcome. I’ve enjoyed working with a very pleasant bunch of people and the final book looks good. On the minus side, I’ve had to give up the rights to my book for many years to come. I’ve missed the fun and satisfaction of self-publishing and, right now, I’m missing the instant access to sales figures that I get when I use Kindle Direct Publishing and Createspace.

That’s why I’ve decided to stick with self-publishing for the foreseeable future.

Link to the rest at An Awfully Big Blog Adventure

Here’s a link to Diana Kimpton’s books


Why I Left My Mighty Agency and New York Publishers (for now)

21 July 2014

From author Claire Cook via Jane Friedman’s blog:

As the ancient Greek philosopher Heraclitus said, “The only thing constant is change.”

I was cruising along, represented by a powerful literary agent from a mighty agency that I both liked and respected, published by a series of big New York publishers that believed in my books and helped me make them better, and receiving advances for my novels that were substantial enough to live well on.

And then the publishing world began to get rocky, just like the music world and the newspaper world and so many others had before it.

I was one of the lucky authors. I had multi-book contracts, I was still being sent on book tour by my publisher and published in both hardcover and paperback, so I was able to put on my blinders and ignore the changes at first.

. . . .

And then, after years of stability and support, it was jolting when a single one of my novels made the rounds through three separate editors, because the first two left the publishing house. I lost count of the in-house publicists disappearing through the revolving door—even their names began to blur.

. . . .

I think they tried hard with the first book, but the things that used to work for traditional publishers trying to break out a book weren’t working so well anymore. I wrote the second book I owed them. And then I found out that their entire plan for this book was to do all the things that hadn’t worked for the first one.

. . . .

And then my editor went off on a three-month maternity leave that would end just before my book came out, leaving her assistant, a very nice young woman a couple years out of college, responsible for the care of my novel. Less than a month before my publication date, I received an email from this very nice assistant telling me she was leaving publishing to start a takeout food business with a friend.

. . . .

Around this time I started receiving emails and calls from booksellers telling me they were having trouble ordering my backlist books that had been published by my last publisher. And then that last publisher went under and was bought out by another publisher who inherited all their titles.

. . . .

Independent self-publishing had taken off and grown into a viable alternative. Authors in situations similar to mine were becoming hybrid authors—both traditionally and self-published. And in this new world, there was little of the cloak and dagger stuff I’d experienced in traditional publishing where everything from money to marketing was kept secret. Indie authors were generously sharing everything they learned to help others on the same path.

. . . .

So the pieces of my new dream started to come together. I would find a way to get the rights to my backlist books reverted, and then I’d republish them with my own publishing company.

. . . .

And then one day on the phone my agent informed me that in order to continue to be represented by this mighty agency, I would have to turn over 15% of the proceeds of my about-to-be self-published book to said agency. Not only that, but I would have to publish it exclusively through Amazon, because the agency had a system in place with Amazon where I could check a box and their 15% would go straight to them, no muss, no fuss.

There was no deal, no sale. There would be no self-publishing assistance, no special treatment from Amazon to give my books an extra push, no marketing. Why would I pay 15% of my profits—forever—simply for the privilege of being represented by a big name agency? And this might well turn out to be representation in name only, since it was made clear to me that the mighty agency’s subagents could not be expected to devote time and energy to selling rights to works that were not traditionally published.

It was wrong, ethically and financially, and I just couldn’t do it. I Googled and searched message boards and was introduced to the term revenue grabbing.

. . . .

I now own seven of my twelve books. I control pricing and promotion, and I can balance my need to earn a living with making my books available to my loyal readers at the best price I can offer them. I can add fresh content and switch excerpts and change covers any time I want. By the time I have ten indie-published books, I think Marshbury Beach Books and I will be doing just fine.

But already I’m happy. Instead of waiting for the next thing to go wrong, instead of feeling like I can’t get close enough to my own career to move it in the right direction, I wake up every day and get right to work.

Link to the rest at Jane Friedman and thanks to Alison for the tip. This post is an excerpt from Claire’s book, Never Too Late.

How to Create, Publish, and Market an Anthology

8 July 2014

From Lindsay Buroker:

Hi, I’m J.M. Ney-Grimm. I write fantasy with a Norse twist. I love writing novellas, but I also produce short stories and novels. This year I edited – and contributed a story to – the indie anthology Quantum Zoo.

. . . .

So, why am I here on Lindsay’s blog? To share exactly how two indie writers collaborated with ten other indie writers to create an indie anthology, along with what we learned from the whole process.

. . . .

 Why Create an Indie Anthology?

Building Quantum Zoo has been a lot of fun, but it’s also been a lot of work. Why did we do it? What did we hope to achieve?

D.J. and I had three goals from the very start.

Cross-pollinate reading audiences 

We figured that some of my readers would become his readers. Some his readers would become my readers. Some of our readers would go on to read the works of the other writers contributing stories to the anthology. And vice versa. All of us would increase the size of our audience.

Experiment with new marketing techniques

I’ve been following the more conservative approach recommended for writers with patience and a desire to be frugal with time and energy: write the next book! I write, release, announce, and repeat. Yet I’ve harbored a secret yen to try some bolder and more direct promotional techniques. This would be my chance to approach vast numbers of blogging reviewers and hold a Facebook launch party. ;) D.J. has always been quite open about his desire to experiment with different marketing projects.

Learn from the project and report back to the indie community

We hoped to learn more about what kind of promotion was effective and what wasn’t. Naturally we’d use that knowledge to better guide our own publishing careers, but we’d also share what we’d learned with other writers. We envisioned our anthology project as benefitting many, not just ourselves.

. . . .

Decide the genre and theme for your anthology

How easily you manage this will tell you something about your partnership right off the bat!

Readers generally don’t want a random assortment of stories in an anthology. Would-be anthology builders must decide what the unifying principles for their collection will be.

Genre was easy for us. We both enjoy speculative fiction, reading it and writing it.Quantum Zoo would be science fiction and fantasy.

Selecting a theme was a little more challenging. D.J. and I held several brainstorming sessions. We wanted a prompt that would be fun to write about, had a broad range of applications, and would work equally well for both sci-fi and fantasy authors.

TIP: Be flexible and don’t lock in on a theme right away. Play with ideas for a while.

I’ll confess that I had a story I was longing to write that stemmed from the concept of living exhibitions. But D.J. agreed that “zoo” was an excellent prompt when I suggested it. I’ve never asked him when the inspiration for his “Echoes of Earth” arrived. Now I’m curious. Was it when we were brainstorming? I’d love to know!

Link to the rest at Lindsay Buroker

Author Janci Patterson Goes Indie

19 June 2014

From author John Brown:

I met Janci Patterson a few years ago when she was shopping her book Chasing the Skip to NY publishers.

. . . .

I loved the premise. Traditional publisher Henry Holt loved it too and thought Janci had done a great job telling the tale, so they made her an offer that Janci accepted. It was published in 2012.

Sounds like a match made in heaven, right?

Well, Janci just released another book called Everything’s Fine, a mystery about a girl named Kira.

. . . .

Another great premise. And this book won the Utah Art’s Council award for Best Young Adult Novel. Clearly, Janci can tell a story. But Janci didn’t take this one to NY.

She’s publishing it as an indie.

Here are her own words explaining what helped convince her going indie was doable.

. . . .

For years I refused to think about self-publishing. This wasn’t because of the stigma, honestly, but because of all the work I watched my self-publisher friends put into creating, shipping, and marketing their books. I couldn’t do that! I told myself. I wanted to be a writer, not a publisher.

When it became obvious to me that self-publishing was the next logical step in my career, I was terrified. Having published with a big publisher, I wasn’t willing to skip steps in the publishing process–it was my editor’s keen eye and the rounds of revision we did together that transformed CHASING THE SKIP from a messy draft into a product I was proud of. I wanted to be just as proud of my independent work, and for that, I knew I’d need help.

. . . .

Self-publishing felt even more impossible than selling books in New York–I knew how I wanted to do it, but I didn’t have the resources.

. . . .

I’d been working with the New York publishing paradigm for fourteen years. And in that world, there are very few ways to be published. You query agents. You send books to publishers. You do your very best to follow all of the guidelines and to do everything perfectly right, hoping to minimize the barriers that stand between you and success as a writer.

But this self-publishing thing was a whole different game. I sat in the audience at the workshop, stunned. That was the moment when I finally realized this truth: there are as many ways to publish as there are people who are publishing. There is no one right way to do it. There are so many things you can do that can help you succeed. It’s better to do something than nothing, because nothing is never the road to success. Even if that means you’re doing it wrong.

So when I got home, I made a list of my assets. Forget about what I lacked. Forget about what I didn’t know. What did I know how to do? What resources did I have access to? And, most importantly, who could I ask for help?

Link to the rest at John Brown

Killing the Top Ten Sacred Cows of Indie Publishing: #8… I’ve Missed the Boat

16 June 2014

From Dean Wesley Smith:

Myths ignore facts. Myths are often beliefs built from fear or past actions.

In this series, and in the previous series of Killing the Top Ten Sacred Cows of Publishing, I call the myths that control writers “Sacred Cows.”

Writers hold onto myths like lifelines that are keeping them from drowning in a raging river of information. Sometimes sane people in the normal world will follow a publishing myth that makes no sense at all because it has something to do with the publishing business. And they follow the myth without thought.

So this new series is an attempt to help the new world of indie publishing with the growing list of myths that plague it.

The eighth myth to hit Indie writers and publishers is this:



This myth, of course, has a lot of origins, but the biggest one is the totally false thinking that this indie world is a gold rush. Nope. It’s not anymore. Indie publishing is now a new part of publishing here to stay for any foreseeable future.

And it might, if some people are correct, become the dominant form of publishing. Who knows.

. . . .

But this new world has made it very, very possible for writers with no knowledge of the publishing business to get their books to readers directly. That ability for nonprofessional publishing professionals and writers has only been around since the KDP program started up.

Those early few years of this new wave happened fast, first with the KDP program, followed by Smashwords, and then B&N opening up their bookstores. That was followed by the POD programs to get paper into regular bookstores. All those changes happened seemingly instantly and every indie publisher seemed to be in a huge hurry.

Kris and I were no exception to that in those first few years. It felt like a gold rush, no doubt.

But then everything settled. The explosive growth of electronic books has slowed to a tiny and healthy growth. We are now in a new normal.

Granted, there are major changes coming in publishing because of disruptive technology hitting big companies not capable of handling the changes. But for indie publishers, we are now playing on a level field with all traditional publishers.

. . . .

— First off, stop comparing yourself to other people.

Look around at what other indie publishers are doing and learn and adapt ideas that work for you and ignore all the rest.

— Ask yourself a simple question. “Do I want to be in this exact spot five years from now?”

If the answer is no, then start figuring out where you want to be in five years and in ten years. For those of you without any sense of business, this is called “Making a Business Plan.”

Link to the rest at Dean Wesley Smith

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