Ebooks are feeling a bit hungover heading into the new year. The 50 Shades of Grey exuberance of 2011 and 2012 feels long ago. The first seemingly viable ebook subscription services launched at the end of 2013 (Scribd, Oyster) and Amazon launched its own ebook subscription service, Kindle Unlimited, mid-2014.
The main difference between Kindle Unlimited and Scribd and Oyster — all of which cost around $10 a month — is that Kindle Unlimited has way fewer books that people have heard of. That’s because Scribd and Oyster have been able to attract big-5 publishers (HarperCollins, Simon & Schuster, likely soon Macmillan) that hope to shake Amazon’s dominance in the ebook market, so they see no reason to make their books available on Kindle Unlimited.
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Smashwords lets its authors distribute their books to Scribd and Oyster. Coker mentions Kindle Unlimited, too:
“Our broad distribution network helped authors and publishers diversify their exposure to an industry-wide slowdown in ebook retailing…Authors who fully distributed their titles with Smashwords were partially insulated from the dramatic sales drops many Amazon authors reported following the introduction of Kindle Unlimited.”
Coker obviously doesn’t mention the word “glut,” though it certainly could be a caption for the chart above. In 2015 we’ll have to see whether “glut” largely continues to be seen as a Kindle Unlimited problem. But if more people aren’t buying and reading more books, it will be a problem for most authors and for all ebook subscription services.
Link to the rest at GigaOm