From The Harvard Business Review:
“They can just use their desktop computer to do that.”
One of the most persistent misconceptions about mobile devices is that it’s okay if they offer only a paltry subset of the content available on the desktop. Decision-makers argue that users only need quick, task-focused tools on their mobile devices, because the desktop will always be the preferred choice for more in-depth, information-seeking research.
But what about people who don’t have a desktop computer? What about people who have access to a PC, but prefer using their mobile device? Those users want and need access to the same information, just presented in a different form factor. The mobile-only user is your customer too.
. . . .
According to Pew Internet, 55 percent of Americans said they’d used a mobile device to access the internet in 2012. A surprisingly large number — 31 percent — of these mobile internet users say that’s the primary way they access the web.
. . . .
50 percent of teen smartphone owners, aged 12-17, say they use the internet mostly on their cell phone, according to a 2013 Pew Internet report on Teens and Technology. Similarly, 45 percent of young adults aged 18-29 reported in 2012 that they mostly go online with a mobile device.
. . . .
Amazon, Wikipedia, and Facebook all see about 20 percent of their traffic from mobile-only users, according to comScore. A whopping 46 percent of shoppers reported they exclusively use their mobile device to conduct pre-purchase research for local products and services. Internal data from some finance, healthcare, and travel providers show similar mobile-only usage.
. . . .
Google reports that 77 percent of searches from mobile devices take place at home or work, only 17 percent on the move.
. . . .
Asking mobile-only users to pinch and zoom their way through a website designed for a monitor five times larger is an ergonomic nightmare — and a cop-out. We can do better for these users than tiny fonts, untappable links, and broken hover states.
Link to the rest at The Harvard Business Review
When reading this article, PG realized he’d never checked Mrs. PG’s ebooks on a smartphone.
PG also installed a WordPress plug-in that’s supposed to make TPV work well on a mobile device. He’s tried it out with his iPhone and it’s a big improvement over getting the desktop version. Any feedback on TPV’s mobile experience would be appreciated.