From Seeking Alpha:
Amazon didn’t wait long to strike back at Apple after its September keynote event. True, iPad did not really get much attention during the main event – actually, it wasn’t covered at all – but Apple’s announcement that it was finally doubling the iPhone’s storage soon carried over to the rest of the product lineup. Most of its iPad models got a significant storage bump, and a few of the iPad Pro models actually got their prices cut as well. With Apple and pretty much every other Android vendor except Amazon seeing falling tablet sales, the company doubtless hopes the moves will continue the recent progress in stabilizing iPad sales, which have been cut almost in half.
Amazon, however, is not sitting still. It launched its newest tablet less than one day later.
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“Newest” is a bit of a misnomer; the product is actually just a revamp and slight upgrade of the Fire HD8 that Amazon launched last year. The tablet’s upgrades were not completely lacking, as it did receive more memory and doubled storage – less important in Amazon’s case since Fire tablets can now take micoSD cards to increase storage as much as 200GB – and, most impressively, a four-hour increase in battery life to 12 hours. And it did all of this while delivering a truly jaw-dropping price cut: $89.99, a full $60 below what the weaker version of the same tablet cost just last year.
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Creating premium products at non-premium prices, as Amazon loves to say, is always going to be a balancing act. The devices will never carry quite as much power and flair as the more expensive iPads. But Amazon made the right decisions a year ago when it stopped aiming for flair and decided to focus on affordability, and its renewed success in tablet sales validates that. The new Fire HD8 is a signal from Amazon that their strategy is working, that they see no reason to change it, and that the company possesses the engineering sophistication now to achieve substantial savings without compromising performance, and pass those savings on to the customers.
Link to the rest at Seeking Alpha