From Publishing Perspectives:
The past few years have seen global surge in tablet adoption not only among professionals but also in schools throughout the world, particularly in Latin America. The surge has been considerable in underdeveloped countries, driven by rising incomes, high-speed internet connections, digital content consumption and the efforts of education NGOs (one of the most popular example being the One Laptop per Child program), plus some specific government initiatives in markets such as Brazil and Colombia.
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In Latin America, statistics about internet usage reveal growing interest in online content. According to ComScore’s 2013 Latin America Future in Focus report, the region has the fastest-growing Internet user population in the world. Social media consumption is extremely popular (5 of the top 10 most engaged markets with social content worldwide are Latin American) and online advertising is on the rise, with phones and tablets accounting for a considerable percentage of digital traffic.
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This growing presence in Latin America is not limited to the professional market. According to a report by Ambient Insight, the rate of growth in the mobile device usage is likely to increase over the next four years. The report argues that apart from rising individual purchases, the surge in spending in mobile devices will be driven by major digitization efforts rolled out across the region by public education systems.
In the meantime, research centers are raising public awareness of this growing trend and starting to analyze it in depth. The Organization of Ibero-American States (OEI) produced a report on the pros and cons of tablet education in schools, pointing out that the use of digital devices in classrooms is indeed becoming a major trend in current government policies on digital inclusion.
Link to the rest at Publishing Perspectives