From Shelf Awareness:
For Devi Pillai, v-p and publisher of Tor Books, the golden age of science fiction and fantasy is now–not 50 or 70 years ago. “We’re living at a time when a critical mass of well-established writers are hitting their stride at a phenomenal level of storytelling skill, while at the same time, a large class of scarily talented newcomers is shaking up the field in every imaginable way,” she explains. “We are seeing so many diverse books–from authors of much more diverse backgrounds and also in terms of what’s in the books themselves, and of the kinds of challenging ideas writers are taking chances on.”
In the same vein, Fritz Foy, president and publisher of Tom Doherty Associates, parent company of Tor Books, says, “Unlike my counterparts in comic books, I tend not to label eras as golden age or silver age. There is a lot of excellent science fiction and fantasy being published right now by a wide variety of publishers, and I believe it is always exciting to have strong competition, which only makes the books better and delivers quality goods to consumers.”
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During its revered history spanning 40 years, Tor Books has launched the careers of many science fiction and fantasy greats and has published a range of authors in many categories, including Isaac Asimov, Andre Norton, Orson Scott Card, Ursula K. Le Guin, Cory Doctorow, Terry Goodkind, Robert Jordan, Harold Robbins, Brandon Sanderson, John Scalzi and V.E. Schwab, among many others.
Nevertheless the market is shifting and offering new challenges and opportunities for Tor Books. Foy explains: “As science fiction and fantasy sees increased mainstream success and exposure in other media, there are exciting opportunities for continued readership and market share growth.”
Pointing to “a world in which Game of Thrones rules TV,” Pillai emphasizes that “science fiction and fantasy storytelling has become significantly more mainstream. We’re not just selling to a small niche of devoted genre buffs. The audience for science fiction and fantasy is now actually several audiences, so given the changes in the genre audience, we need to do things differently than we would have 20 years ago, or even five years ago.”
Tor Books aims to expand on its storied traditions that include “the absolute strong focus of editorial excellence, developing new authors, and broadening perspectives about sci-fi and its many subgenres,” Foy says.
Link to the rest at Shelf Awareness