From The New York Post:
Bookworms rack up over 700 hours of reading a year – the equivalent of 30 full days, according to new research.
A new study of 2,000 Americans found that as many as 86 percent feel they make a conscious effort to read in some way every day.
In fact, when tallying up reading times across books, ebooks, newspaper articles and reading websites, the average respondent clocks two hours of reading per day.
. . . .
The study, conducted by OnePoll on behalf of Rakuten Kobo, found adults aged 25-34 read the most per day – scoring an average of two hours and 52 minutes of wordy consumption.
Yet interestingly, this same generation is the most likely to feel they don’t have enough time to read proper books (63 percent versus 47 percent average).
A lack of time might explain why 26 percent of those studied feel they haven’t managed to read a full book in the past year.
Rakuten Kobo CEO Michael Tamblyn said: “One of the great advantages of digital reading is that your entire library is in the palm of your hand, either via an app or eReader. That means you can fit reading, dare we say quality reading, into unexpected parts of your day. People say they have no time to read, but in fact, there are lots of opportunities: While waiting for the kids to hit the football field, waiting for a friend at a restaurant, on the daily commute. These bits of time add up.”
. . . .
“People say they have no time to read, but in fact, many are reading – but it is texts, social media and so on,” said Rakuten Kobo CEO Michael Tamblyn. “The great change to reading culture is the extent to which reading books is now encroached by ad-driven social and other online experiences, with billions being spent to pull people in. Our job is to create the best possible experience with ereaders, apps and as a bookseller, to fight for time for books and reading.”
The survey complemented Rakuten Kobo’s internal figures analysis which, based on downloads and engagement with their e-readers, showed that Americans spend the most hours reading in September – but they actually complete the most books in May.
And Americans are most likely to sit down with a good book on a Sunday.
Link to the rest at The New York Post