From Claire Ryan at The Raynfall Agency:
Okay, we all know about this. Piracy, the great and terrifying force that’s destroying authors’ means to make a living on one hand, and getting their work in front of thousands of new readers on the other. There’s plenty of conflicting information out there.
. . . .
1. Piracy is not something that can be stopped.
This is because of the limits of technology. Sorry, guys. It’s not possible to stop piracy completely through technological means. If there was a way to do it, the big media companies would have found it by now, seeing as they’ve spent the last ten plus years throwing millions of dollars at the problem.
Now, having said that, let me elaborate a little. It’s possible for you to prevent your work from being pirated if you never publish it and keep it on your hard drive or in your notebooks forever. I’m assuming, though, that you intend to actually publish your work, or you’re already published.
. . . .
2. Piracy can be reduced, however.
You can, in fact, cut the rate of piracy. You know what’s working for the big media companies, whether they like it or not?
Netflix, and iTunes.
Think about it. What do these things have in common? They make it really, really, REALLY easy for a user to access the content. Netflix is a monthly fee, all you can eat option; iTunes is a one-click buy. This is what you want to aim for, when you’re selling your books. Piracy takes time and effort that plenty of readers just don’t have, but they’ll do it if they feel they have to. If you want to sell your book and restrict it to the US, for example, you better accept that it’ll be pirated outside the US by fans who don’t want to wait around for their local release. If you make your book inconvenient to read for some users, say by adding DRM, then they’re likely to pirate it to get a copy that ‘just works’.
. . . .
6. People have lots of reasons for pirating.
It’s not always about the money. When it comes to ebooks, it’s really not about the money. Everyone can afford a few bucks for a book. The denizens of the Internet are used to getting their content instantly and conveniently, to the device of their choice, in the format of their choice. Take away some part of this, and they’ll resort to technical means to get it back.
Link to the rest at The Raynfall Agency