From Publishers Weekly:
PWxyz, parent company of Publishers Weekly, has acquired the online magazine the Millions, plus its website TheMillions.com, for an undisclosed price.
The Millions was founded in 2003 by Max Magee and offers coverage of books, arts, and culture aimed at a consumer audience. Magee had been its editor until 2016, when Lydia Kiesling took over the role. Moving forward, Adam Boretz, a longtime editor at PW, who also served at the Millions as Magee’s associate editor, will become editor of the Millions, and will be promoted to senior editor at PW. Kiesling will continue to be involved in various capacities.
Although Magee will no longer be involved with the magazine, the Millions writing and editorial staffs will remain largely unchanged. PW will look to beef up the magazine’s advertising efforts under the direction of PW publisher Cevin Bryerman.
“The Millions has grown over time into a vibrant and necessary project, and in recent years I have spent a lot of time trying to figure out how the project might live beyond my stewardship,” said Magee. “In Publishers Weekly, the Millions will gain a partner that is devoted to the site’s mission and we hope will make the site a lasting institution. We at the Millions uniformly believe this is a great outcome for the site and for its writers and readers.”
Link to the rest at Publishers Weekly
PG cannot claim to be a frequent visitor to The Millions, but he had no idea that the site sold advertising. He thought the business plan was Support The Millions by Becoming a Member.
For those who are not familiar with the site, it is a combination of book reviews (Are they the advertising the site sells?) and interviews with people with whom PG is unfamiliar (More paid advertising?).
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