From a commenter on TPV:
The current buzz in author loops which serve romance: that traditional publishing and agents are ceding the ground to indies because they can’t compete financially. In response, they are steering their stable to women’s fiction, especially bookclub women’s fiction, because these books still command semi-reasonable advances and are comparatively print-centric.
If true, that will be a seismic shift in the publishing landscape.
Also, most romance writers are skeptical about their readers being willing to follow authors to a different genre. So if women’s fiction flops, you can see where things are headed in the next few years or months…