From Writer Beware:
If you’re a writer, and you hang out on Twitter and Facebook, you’ve probably heard about #cockygate.
If you haven’t….An author named Faleena Hopkins has registered two separate trademarks for the word “cocky”, which is used in all the titles of her multi-book romance series. One of the trademarks is a design mark (the word “cocky” in a stylized font, as seen above); the other is a word mark (just the word “cocky”). Both refer to “a series of downloadable e-books in the field of romance” and “a series of books in the field of romance.”
That description is significant. Because over the past week, Hopkins has begun threatening other romance writers who use “cocky” in their titles–even where those titles are not part of a series, or the word is not used in a series title–with legal action unless they re-title and re-publish their books.
. . . .
Note that neither of [Hopkins’ trademarks] is, for example, “a trademark on the word ‘COCKY’ as used in book titles.” The registrations cover a book series, and this is made evident if one looks at the 9-page specimen of use she submitted to the Trademark Office to support the registration: http://tsdr.uspto.gov/documentviewer?caseId=sn87604968&docId=ORC20180416120311#docIndex=9&page=1. Note that “Cocky” appears in each of the titles in a manner that connotes that the book is printed as part of the “Cocky”-brand book series. Indeed, without the fact the word is used as part of a book series, it is unlikely Hop Hop Productions [Hopkins’ company] could have obtained the registrations.
This is because–and this is critical–in order for a trademark to exist and be registrable and enforceable, it must perform a “source identification function.” Here, Hop Hop was able to convince the Trademark Office that it has, since June of 2016, used the word “Cocky” to indicate the SOURCE of a series of romance books, and thus it was able to get it registered. There likely had to be a series of books for Hop Hop to convince the Trademark Office that the word “Cocky” performed this source identification function—one book with “Cocky” in the title would likely not have been enough to convince the Trademark Office, especially given that Hop Hop has ostensibly used the mark for less than two years. Just like when people see “Harlequin” on a book, they think of Harlequin Enterprises as the SOURCE of that book because “Harlequin” indicates more than just a book title. It indicates the SOURCE. See http://tsdr.uspto.gov/documentviewer?caseId=sn72184920&docId=ORC20081030112630#docIndex=10&page=1.
Because source identification is necessary to create and register a trademark, in order for there to be trademark INFRINGEMENT, as Hop Hop has apparently alleged in certain cases, the allegedly infringing “thing” must also be performing a source identification function. Thus, not all uses of a word perform a source identification function, and if there is no such use, there likely can be no trademark infringement.
. . . .
Thus, if you have one book and it is titled, for example, “The Gardener was a Cocky Lad,” I invite you to ask: is your use of the word “cocky” performing a source identification function such that people would be confused into thinking that Hop Hop was the source of your book? Is it being used only in a classic fair use sense to describe the gardener in your story as cocky, as defined by Webster?
Link to the rest at Writer Beware and thanks to Rachel and others for the tip.