From Publishing Perspectives:
Self-publishing — or independent publishing, or author publishing, call it what you will — is a partnership, says Orna Ross, Founder and Director of the Alliance of Independent Authors. “No writer is an island,” she told delegates at the London Book Fair’s latest Tech Tuesday session on ‘the rise and rise of self-publishing,’ chaired by LBF Director Jacks Thomas and held in fashionable Hoxton in east London. “We can’t do it by ourselves. Writers need support — editorial, production, promotion, design…Very few people can do all those things themselves. Writers need to take advice and need to invest, especially in editorial, typically £3,000 to £5,000.”
In essence, this is like a reverse advance, being paid to various freelancers — or a single company operating a platform — the difference being that the author begins earning back straightaway and most likely at a much higher rate than through a traditional house.
. . . .
Representing traditional publishers was David Shelley, Publisher of Little Brown, who had the difficult position of having to defend the status quo, having to point out that large houses have infrastructures and systems in place that may not sound sexy, but can be beneficial to authors.
. . . .
Floating somewhere between both was ghostwriter Andrew Crofts who has written for publishers large and very small. He took things right back to basics with a neat summary of the whole history of storytelling and the book industry. “We went from storytelling around the fire where the audience were the most important people, to a situation where storytellers forgot about audiences, forgot about readers and began to concentrate on pleasing publishers…”
This is where the rot set in, he believes (although he was overstating it, one feels, giving “good panel,” as it were), and eventually created the conditions for self-publishing to emerge, once the tools were there.
What self-publishing has done is to relight the campfire. The glow of the tablet, mobile or laptop screen may have replaced the flames, but the direct engagement with the reader that the storyteller had in the cave has come back in ways that no one would have imagined, thanks to social media.
Link to the rest at Publishing Perspectives and thanks to Larry for the tip.