Why There’s No Perfect Time to Post on Facebook

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From Buffer:

There probably isn’t a single best time to share to social media.

There’s a long tradition of studies that have attempted to uncover a ‘best time’ to post to Facebook, Twitter, Instagram and almost every other social media marketing channel, with each study finding a wide range of results (we’ve even created our own studies here at Buffer).

Here are just some recommendations on the best time to post to Facebook to get you started:

• Thursdays and Fridays from 1 p.m. to 3 p.m. [Hubspot]
• Thursday at 8 p.m.  [TrackMaven]
• 1–4 p.m. late into the week and on weekends [CoSchedule]
• Early afternoon during the week and Saturdays [Buffer]
• Off-peak times are best [Buzzsum0]

All of these studies are based on sound logic and can potentially be helpful to point marketers in the right direction. But almost every study reveals a different ‘best time to post’ and I believe there’s no perfect time to post to Facebook (or any social channel for that matter). 

The best time to post depends on a number of factors that are specific to every business: What’s your industry? What location is audience based? When are they online? Are you sponsoring your post?

I’d love to flip the conversation and say that instead of looking for a universal ‘best time to post’, maybe we should be focusing specifically on when is the best time for your brand to post.

Link to the rest at Buffer