Authors often say that engaging with readers is one of the most gratifying aspects of their career. And while authors provide readers with entertainment, information, or an escape from reality, readers provide authors with an audience (and revenue), word-of-mouth exposure, or support. Since readers fuel an author’s expression and success, how can a writer thank fans for supporting their work?
A little bit of recognition can go a long way to foster a relationship with fans and maintain a dedicated readership. From sharing fan art to running giveaways to sharing discounts, there are many ways authors can show readers appreciation. To help you brainstorm ideas on how to communicate gratitude, we’ve compiled a list of methods authors use to applaud, reward, and connect with their readers. We hope these examples provide inspiration for your own approach to engaging with readers!
1. Show off fan art
Leigh Bardugo reposted fan art of two of her book’s characters, expressing gratitude for how this wonderful depiction by @sartagos “revived” her spirit during a tough week.
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2. Run book giveaways
Jillian Dodd frequently runs giveaways for her readers. In this one example, Jillian kept the entry method simple; fans could enter to win an angsty paperback stack by following Jillian on Instagram and BookBub and tagging a friend in the comments of this post.
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5. Give away fun items and gift cards
Sarah Nicolas chose three lucky winners to receive a gift card to an Etsy shop selling masks and embroidered bookmarks.
Link to the rest at BookBub