From The Book Designer:
Welcome to the new world of publishing where the “self-published” author isn’t scorned … unless the book looks crappy—it’s the first essential bridge to cross. Where the book looks professionally created, and not botched on the layout, cover design, and editing. Where it has had an editor work with grammar, spelling, punctuation and overall structure of the storyline if fiction.
With the Internet and today’s technology, traditional publishers have been turned on their heads, shaken up, forced into unheard of mergers and marriages, and vanity presses have morphed into new critters. And the new, new breed of small press, independent publishers have scooped up many of the old “self-publishers” and created an amazing, and quite wonderful, new world for the serious author to choose and step into.
Are there companies that should be spit at? Absolutely … and they are breeding because of the demand that had exploded over the last decade. The publishing predators are alive and well, unfortunately.
And … drumroll … more books are being bought from the indies, small presses, hybrids, and “self” worlds than via the traditional publishing offerings. This is hot news for authors. A new breed of entrepreneurs has arrived … the author-preneur—authors who get that this is a business and needs to be treated as one whose products are BOOKS and any “off” products that are seeded. That they are the CMO—the chief marketing officer of any “products” that are produced. Books.
. . . .
There are four key reasons why you should consider publishing on your own:
- quality
- control
- time
- money
Link to the rest at The Book Designer