Instagram can be a great platform for promoting books or an author’s brand — it has more than 1 billion monthly active users, and according to Rival IQ, brands have a 13.5x higher median engagement rate on Instagram than on Facebook, and 27x higher than on Twitter.
That being said, not every author will find a relevant audience there — 71% of Instagram users are younger than 35. So some genre authors might have a harder time building a fanbase on Instagram than, for example, a young adult author. Just because a lot of people use a particular social network doesn’t necessarily mean it’s worth your time.
If you do think it’s worth testing the platform out, here are some great examples of authors who’ve been able to successfully build an audience and publish content that connects with their readers. We’ve included a variety of authors, both traditionally and independently published, who write in different genres, and encourage you to scroll through their feeds to see the full breadth of content they post. We hope this will help give you inspiration for what to publish on your own Instagram!
1. Elise Bryant – Young Adult
Elise Bryant uses a bright, cheerful aesthetic to give readers a behind-the-scenes look at her author life on Instagram. She also posts stunning pictures of her book with different props and backdrops, including ebookstagrams!
2. J. Daniels – Romance
Daniels often reposts images from her readers. These posts include everything from creative interpretations of her books’ characters to stunning displays featuring her books. She always makes sure to tag and credit the creator in the caption.
3. Christina C. Jones – Romance
Christina C. Jones brings readers along for the ride as she writes her books. She uses Instagram to post intriguing quotes from her works-in-progress and clips from her YouTube channel where she describes her writing process.
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10. Kalynn Bayron – Young Adult
Kalynn Bayron gives her followers sneak peeks into the publishing process of her books to drum up excitement surrounding her recent and upcoming releases.
Link to the rest at BookBub