4 Steps to Your Author Branding Statement

From The Book Designer

One way to do [get more book sales] is to create your author branding statement: a concise, one-sentence description of your book or of your body of work.

Firstly, your Author Branding Statement is meant to engage. Not to explain your story. It’s a hook, not a story summary.

Secondly, you don’t want to bore your listener or reader. You want them to get excited and come closer, or say, “Not for me.”

Next, I’ll walk you through how to nail down the four ingredients, which are:

  1. Your genre
  2. Your audience
  3. Your audience’s desired result or experience; what they want
  4. Your intended action upon your readers

. . . .

In some Author Branding Statements it may be useful to explicitly state who your books are for. But in most cases, you may just want to state your readers’ desired experience.

As a starting point declare who your intended readership is. You could say: men, women, children, but be specific. You could say women over forty; or children between the ages of eight and eleven; or men just out of high school.

Good. That’s a start.

But what’s really important is what they want from a book like yours.

Let’s put together your audience and what they want and create phrases like this:

  • women who want an out-of-this-world adventure
  • middle-age Midwesterners looking for a sweet escape
  • savvy women desiring a smart adventure
  • young women who want to be the hero of their own lives
  • men looking for new definition of being a man in the modern world

If you’re not sure who your readers are because you haven’t published yet or because you haven’t connected with your readers, then describe yourself.

Link to the rest at The Book Designer