From Social Media Just for Writers:
It’s so important to converse with readers, friends, and influencers in your sphere. If you don’t allocate time to chat, you are missing the point.
Because at its essence, social media is social. So, to engage in social media and not allocate time to socialize, well, it’s antithetical to the very premise of social media.
. . . .
Be a social butterfly, in the best sense possible. Social media was never designed to be a broadcast messaging system the way radio and television are. Conversations are the backbone of social media, and that is what distinguishes it, and that is what has fueled its dominance in marketing. The beauty of social media for authors is that it allows you to converse with your readership in a manner that was never possible before Facebook was created. Indie authors have a powerful medium with which they can market their books, converse with their readers, answer questions in minutes, and further their relationships with their loyal readers, even though it’s all done virtually.
Don’t attempt to be the prom queen; strive to always be authentic and care about others. Don’t talk solely about yourself. Social media is an inclusive media. You will get further and do better if you help others, including helping other authors in your genre. You can interview your colleagues for your blog and share information about their promotions.
Link to the rest at Social Media Just for Writers