From Written Word Media:
elf-publishing has been home to much innovation since the digital market opened. Authors have been on the cutting edge of new formats, marketing tactics and delivery methods. And we’ve been grateful to learn from this incredible, creative community over the years.
One thing that always surprises and delights us is when authors find ways of using our services that we did not initially see or intend. In this post we’ll run down five creative ways authors have ‘hacked’ our products to maximize their return.
1. Double Targeting Similar Genres
Written Word Media promos are targeted by genre. This makes our promos effective because readers only get books that are in their favorite genres, and authors only pay to reach readers that are most likely to enjoy their book.
But what do you do if your book straddles multiple genres? Not every book fits neatly into a single genre, and not every reader exclusively reads in their ‘favorite’ genres.
Most authors simply pick a single genre that their book fits into, and promote to that audience. But this can leave sales on the table.
So, how are authors getting around this and hitting every reader who may like their book? By booking multiple promos on a single day in different genres and ‘double targeting’ the reader audience.
For example, an author could book a paranormal romance promo and fantasy promo on Bargain Booksy for the same book on the same day. By doing so, they are reaching more readers and expanding the reach of their promo. They also get around our requirement that a book can only be advertised on the same site in the same genre once every 30 days.
. . . .
Reader Reach Ad Campaigns run for 5 days whether you choose Facebook or Amazon for your ads. This run period was determined after extensive testing and because having a set period of days makes it easier for authors to effectively plan. A set period of days for the campaign also reduces cost as it is less work for our team if they know exactly how long each campaign will be.
2. Back to Back Reader Reach Ad Campaigns
But, some authors want longer campaigns, and they’ve found a way to do it.
On our other brands, a book must wait 30 days after a promo before it can be promoted again in the same genre. This allows us to add new readers to the list, and keeps readers from seeing the same books too often.
But, with Reader Reach Ads, there is no such restriction. So, to extend campaign length, we see authors book back-to-back Reader Reach Campaigns for run periods anywhere from 10 to 30 days.
When this happens, our team will keep the same campaign running and continue to tweak and optimize over the course of the full run period. This longer run time both extends the time period that the book is advertised, but also gives our team even more time to tweak and optimize for the best results.
Link to the rest at Written Word Media
PG realizes that the OP is mostly promotion to sell the services of Written Word Media, but he found the information shared to be potentially useful.
It’s not the self promotion that gets me, but the pandering. Only the innovative, out-of-the-box thinking of an independent author could come up with putting two–Count them! Two!–tags on a body of text. feh.