From The Book Designer:
I’m one of those people who likes to watch TV to unwind, but just can’t sit there and watch TV. Know what I mean?
I don’t really like that about myself, but I’ve not only accepted it, I’ve learned to take advantage of it. I try to do something productive while sitting there – knitting, cleaning out my inbox, promoting my books, and so on.
That’s right. I promote my books while watching TV, and you can, too. If you’re a like me and find it difficult to just sit and look at the screen, try doing one of these book promotion activities the next time you’re sitting still in front of your favorite show.
1. Follow people on social media
Pull up the Twitter app on your smartphone and scroll through your notifications to find who has followed you recently — and follow them back. When you’re done with those, find a popular author in your genre on Twitter, and follow the people who follow her.
Do the same thing on other social networks, including LinkedIn, Pinterest, and Instagram if appropriate.
2. Schedule tweets
Use a desktop tool such as Hootsuite or Tweetdeck or a phone app like Everypost to schedule your tweets several days out — all during commercial breaks.
You can also retweet what others share either from your computer or smartphone — all without missing any of the TV action.
. . . .
4. Create tipographics and share them on Pinterest
Tipographics — also known as tip-o-graphics — are tip lists presented as images. I create them from my blog posts.
Each tipographic image features just the tips from a specific post. I add each image to my “Book Marketing Tipographics” board on Pinterest, and link each image back to the original blog post with all of the details.
Link to the rest at The Book Designer