From Digital Pubbing:
Gone are the days when authors relied on publishers for handling the entire process. With an increase in self-publishing, it’s crucial to implement the right social media tactics for effective promotion. In this choice, every aspect of the book including writing, editing, packaging, marketing, etc. is handled by the writer himself.
No author should underestimate the immense power of engaging with targeted readers through different social platforms. Social media ensures that there is no boundary to marketing and you can let people know about your book all over the world. Engaging with the right people helps you create a loyal fan base in the long run.
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Your readers are likely to have questions if you are just about to get your new book out in the market. Even with your old books, they might have some interesting takes. Organizing these sessions will help you improve your relationship with your target audience. You can also collaborate with fellow authors to organize these sessions together. This is an exciting way to connect with people who are looking forward to knowing more about your journey. Use platforms like Facebook or Instagram Live, Google Hangouts, etc. for organizing these sessions.
Remember that these sessions act as a medium to engage with your audience. The discussion doesn’t necessarily have to be about writing or reading. You can encourage users to ask varied questions outside this niche as well.
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Writing a book is a process that demands consistent effort. Sharing this entire journey with your readers will help you build a strong connection. People are often caught up in the myth that writing is easy for authors who are already successful. You can show them how you deal with your phases of writer’s block before you come up with something exciting.
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Chris Fox, best-selling author of books like Write to Market, 5000 Words Per Hour, and more, took up a 21-day writing challenge. He uploaded his entire journey of 21 days on YouTube. In the end, he published his book on Kindle and the people who viewed his journey were curious to know what came out of it.
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People love being asked about their opinion on a specific area. While posting consistently on social media, make sure you are motivating them to share their opinions. When are short of content ideas, post a snippet of your book along with an open-ended question in the caption. To encourage users to participate in the conversation, tell them about your view after asking the question.
Link to the rest at Digital Pubbing
PG notes that, if an author doesn’t feel comfortable doing this sort of thing or doesn’t like the idea of climbing the learning curve on various social media platforms, he/she can hire someone to help do the job.
A Google search for “Social Media Agency” disclosed a lot of organizations anxious to do the job.
Another option might be to advertise in the student newspaper of a local college or university.