A Marketing Revamp for your Older Book Title

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From Writers in the Storm

10 Strategies to Reignite an Older Title

Whether it’s a single book or your entire backlist, here’s a quick rundown of marketing strategies that can help you revive and reignite a book that no longer falls in that “new release” window.

#1 Do a Cover Update

If your book is more than a year old and not selling well, re-do the cover. Find a professional cover designer that has a strong portfolio in your genre and get their help.

Related reading: Book Covers 101: Updating Your Cover

#2 Do a Goodreads Giveaway

Get yourself set up and commit to networking with the winners and build your presence on the site.

Related video: Allessandra Torre’s video on promoting your book with Goodreads

#3 Do a Limited-Time Discount Promotion

Go as low as you can go for 2 or 3 days (fewer days creates urgency) and submit the book to sites that are dedicated to promoting Kindle deals.

#4 Run BookBub Ads

Because BookBub ads are so visual, this will work especially well with a new cover. When using book marketing strategies like this, be smart about running your ads to target those who are most likely to resonate with your book, regardless of its pub date.

Related reading [with video]: Tutorial: How to Use BookBub Ads to Promote Any Book

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