From The Globe and Mail:
A new wave of Canadian publishers is looking to tap in to the popularity of self-publishing and help authors do it in a more professional way.
“Everything we do is totally customized for the author and their book and their audience,” says Trena White, principal and co-founder of Vancouver-based Page Two Strategies.
Her company offers a variety of services to authors, such as editing, design, marketing and distribution support on a fee-for-service basis. In other cases, it acts as a traditional agent, representing authors to publishers.
“We felt that there are a lot of authors with really great book ideas that deserve a market that just are not getting picked up by traditional publishers,” Ms. White says.
. . . .
For self-published authors, standing out from the crowd is a challenge. After all, even big publishers don’t always get the marketing right, says Chris Hall, the co-owner of McNally Robinson, a Winnipeg bookstore that also has a location in Saskatoon.
“The vast majority of self-published authors sell to friends and family,” says Mr. Hall. He says that authors who use self-publishing services are often setting themselves up for disappointment. “They end up with hundreds of copies of their book and, realistically, most of them don’t get sold,” Mr. Hall.
He is wary of marketing services aimed at self-published authors and says writers should be careful they’re not getting taken advantage of. “People want to believe that their book is the best,” he says. “I hate to be the person to bring the realistic news, but the chances of success are very low.”
Link to the rest at The Globe and Mail