From CNet:
Amazon has started to roll out the first new language on Amazon.com since the original site’s creation over 20 years ago.
A spokeswoman for the Seattle-based online retailer told CNET on Thursday that the website has begun adding Spanish. The change will let the US’ more than 40 million native Spanish speakersand over 10 million bilingual Spanish speakers toggle between English and Spanish on the site. The US is now the second-largest Spanish-speaking country in the world, after Mexico.
“Customers will be able to shop, browse and search for millions of products, view their shopping cart, and place orders in Spanish on Amazon.com and through the Amazon Mobile Shopping app,” the spokeswoman said in a statement.
“We will continue to roll out the shopping experience over the coming weeks,” the spokeswoman added. “More and more customers should expect to see the option to shop Amazon.com in Spanish soon.”
The change comes as Amazon, the world’s largest e-retailer, looks to attract growing Spanish-speaking audiences in both the US and Mexico. Amazon said Tuesday that it had launched its Prime subscription service in Mexico, letting customers there sign up for unlimited shipping for about $46 a year. Expanding into both markets could be critical for Amazon’s growth, as the company may be reaching a saturation point for English-speaking Prime customers in the US. Analysts estimate US Prime membership has grown to more than 60 million people.
Link to the rest at CNet and thanks to Jan for the tip.