Amazon Deprioritizes Book Sales Amid Coronavirus Crisis

This content has been archived. It may no longer be accurate or relevant.

From Publishers Weekly:

As it works to meet the surge in demand for “household staples, medical supplies, and other high demand products,” Amazon has told other suppliers, including publishers, that their goods will receive a low priority until at least April 5, according to both a letter PW has obtained that was sent to independent publishers earlier today and an article Amazon posted on its Amazon Seller Central website.

In the letter, sent from Amazon Vendor Central to a wide range of its suppliers including most publishers, the online retailer said that due to a surge in online orders, it is “temporarily prioritizing household staples, medical supplies, and other high demand products” in order to restock those items. As a result, the letter said, from now through April 5, suppliers of products that are a lower priority should expect both reduced purchase orders and extended delivery windows for existing purchase orders.

We have temporarily paused ordering for products that are not household staples, medical supplies, or other high demand products,” the letter said. “We have extended the shipment/delivery windows for some existing purchase orders to give you more time to fulfill the order. Please ship your products toward the end of the extended window.”

The letter closed by noting that the e-tailer is aware of the effect this will have on businesses, and is “working around the clock to increase capacity, and on March 16 announced that we are opening 100,000 new full- and part-time positions in our fulfillment centers across the U.S.”

The article posted on Amazon Seller Central, which clarified that these new priorities would affect both the U.S. and E.U. markets, specified that the products to be prioritized would be in the Baby Products, Health & Household, Beauty & Personal Care (including personal care appliances), Grocery, Industrial & Scientific, and Pet Supplies categories. The company also added that “listing products in an inaccurate category is a violation of our listing policies and may result in account suspension.”

Link to the rest at Publishers Weekly