From The Book Designer:
A few years back, authors and small presses could participate in a number of marketing programs at Amazon.com.
BUY X GET Y was one of my favorites. You could contact Amazon and request a link from your book to another book of similar appeal. It was not inexpensive, but it was a terrific program that exposed your book to readers interested in books similar to yours. Listmania was a free program that also linked similar books. There were FEATURED PAGES. A small press could purchase a page on Amazon that highlighted a series or group of books in a kind of “landing page”. There were a number of Amazon marketing programs like these and others that were slowly raised out of reach for small presses over the last 5 – 10 years.
Thus began the long dry stretch of desert for single title authors and small presses. Simply put, we were not given any opportunities to participate in Amazon’s marketing programs. Sure, there were tricks and manipulations we could learn, but they were not as effective as participating in Amazon sponsored marketing. Once BUY X GET Y and other programs were placed out of reach, the small press was significantly hampered and not able to compete with the bigger houses that still had marketing programs available.
. . . .
Amazon announced last week that they are launching AMS, Amazon Marketing Services. The program works like this:
As an Advantage or CreateSpace publisher you sign up for AMS and pay an annual fee of $99. This is charged to your account as a deduction of your sales so does not require up-front payment.
Once you are an AMS “member”, you will have access to marketing programs previously reserved for Amazon’s bigger vendors.
. . . .
Keyword/Tag Pay Per Click Advertising
This offering is my current favorite as AMS allows you to increase discoverability of your titles on Amazon.com by letting you set your own budget for a particular keyword or phrase. Depending upon your budget and the desirability of the keyword, your book can rise very high in the search page and you ONLY PAY if someone clicks on your book. Your click budget can be as low as $100.
“A+” Detail Pages
Want video, sample page shots, extra photos and other “juicy” offerings on your book’s page? Now you can have it! $600 gets you a LOT more on your detail page. The “A+” detail page is a deluxe detail page featuring advanced formatting and rich media content (detailed descriptions for example) to enrich the shopping experience for customers.
Link to the rest at The Book Designer and thanks to Barb for the tip.